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Gnarls Barkley, Justice, The Roots, GZA, MGMT and Many Other Acts to Headline SoCo Music Experience Festival Tour This Summer.


Festivals Bring More Choices to Summer Festival Season Across U.S.

LOUISVILLE, Ky. -- Following thousands in attendance at its kick-off festival in Atlanta featuring Against Me!, Ghostland Observatory and other performers, Southern Comfort has announced more headliners for the upcoming SoCo Music Experience festival tour, offering multiple days of brand-sponsored music for people 21 and over. The festival tour will hit five more cities this summer, each one featuring 10 bands on two stages. The Madison festival will be headlined by The Roots, while the Saratoga Springs Saratoga Springs, resort and residential city (1990 pop. 25,001), Saratoga co., E N.Y.; inc. as a village 1826, as a city 1915. Skidmore College is the largest source of employment, but the city also has light manufacturing.  , NY , festival will be headlined by the French DJ duo Justice. Headliners for San Diego and Phoenix/Tempe are still being confirmed.

Talent booking for the SoCo Music Experience festival tour is being handled by C3 Presents, the company responsible for Lollapalooza lol·la·pa·loo·za also lal·la·pa·loo·za  
n. Slang
Something outstanding of its kind.



[Origin unknown.]
 and Austin City Limits Austin City Limits is an American television music program and a staple of the Public Broadcasting Service. Known for featuring country music, the show also broadcasts performances of folk, jazz, bluegrass, blues, rock and roll, alternative rock, indie rock and other genres. . Production duties are being handled by Mowalla Productions.

"The SoCo Music Experience festival tour was created to celebrate a growing trend as more and more American music fans plan their summer fun around destination music festivals," said Sean Wachsman, Southern Comfort, PR Manager. "At the same time, we recognize that music fans are struggling to find ways to afford enjoying these festivals. We have the ability to provide music festivals with top talent like Gnarls Barkley and Justice, and thought it would be great to bring people together in a way that allows them to simply show up with proper ID."

The SoCo Music Experience festival tour will hit the following cities this summer:

June 28 - Denver , Central Parking Lot A, Coors Field

Featuring Gnarls Barkley, Blonde Redhead, Bassnectar, Dead Confederate, Eagle Seagull seagull

a noisy, gregarious bird that frequents the seashore. Web-footed, hook-billed, white with gray wings. Member of the family Laridae and of the genus Larus.
 

Aug. 23 - San Diego , Ace Parking Lot, Petco Park

Featuring The Black Keys, Kinky kink·y  
adj. kink·i·er, kink·i·est
1. Tightly twisted or curled: kinky hair.

2.
, Saul Williams and other acts TBA TBA

See: To be announced
 

*Note: a donation of $5 for the San Diego Music Foundation is requested

Sept. 6 - Madison , Willow Island at Alliant Energy Center Alliant Energy Center (Veterans Memorial Coliseum) is a 9,762-seat multi-purpose arena in Madison, Wisconsin. Also known as the Dane County Coliseum, it was home to the Wisconsin Badgers ice hockey team before the Kohl Center opened. The Coliseum was built in 1967.  

Featuring The Roots, The Black Keys, GZA GZA Gaza, Palestinian Authority - International Airport (airport code) , Benevento Russo Duo, Ha Ha Tonka

Sept. 13 - Saratoga, Saratoga Race Course

Featuring Justice, MGMT MGMT Management
MGMT Methyl Guanine Methyl Transferase
MGMT Make Good a Magnetic Track of ___ Degrees
 and other acts TBA

Oct. 18 - Phoenix/Tempe, Phoenix Municipal Stadium Phoenix Municipal Stadium is a baseball stadium located in Phoenix, Arizona. The stadium was built in 1964 and holds 8,775 people. It is the spring training home of the Oakland Athletics and is one of two Spring Training facilities run by the City of Phoenix.  

Talent TBA

In its fourth year, past acts at the SoCo Music Experience have included Flaming Lips, Cold War Kids, Clap Your Hands Say Yeah, Spank Rock, The Roots, Architecture in Helsinki For architectural structures in Helsinki, Finland, see .

Architecture in Helsinki is an Australian musical collective based in the suburb of Northcote in Melbourne. The group consists of Cameron Bird, James Cecil, Gus Franklin, Jamie Mildren, Sam Perry, and Kellie Sutherland.
, GIRL TALK , Sick Puppies, Cypress Hill, Z-Trip, Black Rebel Motorcycle Club, Rose Hill Drive, Galactic, Delta Spirit, among others.

Each of this year's SoCo Music Experience festival dates will showcase 10 national performing acts and local favorites on two stages, transforming an outdoor venue into a festival setting with food, beverage, poster and t-shirt vendors, the local record shop, games of cornhole, photobooths and the SoCo & Lime Dome, among other areas. Festival goers just need to present proper ID showing they are 21 years or older to get in.

In the SoCo & Lime Dome, people will be entertained by DJ Star Eyes on the turntables, while also having the opportunity to play in a virtual band with their friends or checking out some of their favorite sites at the computer tower. Spin and Complex.com will be on-site with photobooths where groups of friends can take a picture together to commemorate the great day of live music. Friends will also be able to challenge each other to a game of virtual guitar at the Death + Taxes lounge.

Whether someone makes it to the concert or not, they'll be able to feel part of the event afterwards. Death + Taxes, Pitchfork.tv and Heavy.com will be interviewing festival goers and performers to create custom episodic content, while Paste will be blogging about the festival experience.

"It's a long day at the festival, so we've tried to create a very interactive experience but also allow people to feel like they can just hang out with their friends," said Wachsman. "Working with sites like Pitchfork.tv and Heavy.com, we're able to take the SoCo Music Experience outside the four walls of the event and allow people to be part of it in a manner they normally experience music at these sites."

With the SoCo Music Experience, Southern Comfort continues to back great live music experiences in 2008, including the Voodoo Experience, New Orleans Jazz New Orleans Jazz can refer to:
  • Utah Jazz - a professional National Basketball Association franchise that used to exist in New Orleans as the New Orleans Jazz.
  • Dixieland - a style of jazz music.
 & Heritage Festival, Lollapalooza, Forecastle Festival and countless other live music events.

For more information and continued updates about the SoCo Music Experience, please visit www.southerncomfort.com/scmx. Restrictions may apply.

About Southern Comfort

Southern Comfort[R], a fruit, spice, and whiskey flavored liqueur liqueur (lĭkûr`), strong alcoholic beverage made of almost neutral spirits, flavored with herb mixtures, fruits, or other materials, and usually sweetened. The name derives from the Latin word to melt. , was founded in New Orleans by bartender M.W. Heron in 1874. Today, it is sold in over 90 countries around the world and continues to grow as an icon brand. Please visit us at www.SouthernComfort.com . For Southern Comfort press information, please visit www.socopressroom.com.

From Sound Check to Encore, Play It Safe. Please Drink Responsibly.

Liqueur, 21-50% Alc. by Volume, Southern Comfort Company, Louisville , KY (c)2008
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Date:Jun 2, 2008
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