Globalization Software Leader Uniscape Launches in Europe; Products and Services Help Companies Cost-Effectively Expand Their Global Reach.

Business Editors/High-Tech Writers

LONDON--(BUSINESS WIRE)--April 30, 2001

Uniscape, the leader in global content management software, today announced its commercial launch in Europe with the appointment of Ben Salama, previously head of Talus Solutions Europe, as vice president, EMEA.

With the launch, Uniscape has now set up operations in the United Kingdom and Germany. A multinational support center in Dublin was established in November 2000 led by former Vivendi Universal globalization expert Fiona O'Carroll, vice president of operations. Ralph Weiss has also joined as country manager, Central Europe from SensAble.

"Uniscape leads the U.S. market in globalization solutions in terms of product innovation, range of services and breadth of customer base," said Steve Adams, CEO of Uniscape. "We are delighted to have the opportunity to extend that leadership with such a strong team to launch our presence in Europe."

"Uniscape's entry into the European market is particularly well-timed, considering Western Europe will lead the world in Internet users by 2004, ahead of the U.S., as well as account for 33 percent of a $3.1 billion worldwide ecommerce market," said Alex Motsenigos, senior analyst for eGlobalization and Localization Services at IDC. "With its diversity of languages and cultures, Europe represents a dynamic services opportunity for global content management solutions that reduce costs, increase operational efficiencies and speed time-to-market. Uniscape is one of the leaders in this area, offering a consolidated solution for tackling global content management."

Uniscape's software empowers companies to globalize more efficiently by automating the business processes involved in keeping customer, partner and employee information updated on a worldwide basis. The globalization challenge now cuts across all parts of the enterprise from Web sites through CRM and supply chain to eLearning and other applications. Uniscape's global content management application delivers value by cutting the cost of global operations and driving revenue growth through faster Time-to-Global Markets.

"Companies now see that globalization applies equally to online and offline enterprise content," said Salama. "Uniscape's globalization products and methods present the opportunity to create one holistic approach for global content management."

The market for adapting enterprise content for global audiences is estimated by independent research firm Allied Business Intelligence to be worth over $22.7 billion worldwide by 2004. One critical area of emphasis for companies is their Web sites, where globalization is having a dramatic impact. Currently over 50 percent of Web users don't speak English as a first language. In the B2B market, where much of the demand for globalization services is found, GartnerGroup estimates that 61 percent of a forecasted $7.3 trillion B2B market will be outside the United States by 2003.

"Uniscape has fantastic potential in the European market," said Salama. "We have award-winning software that enables companies to develop, build and manage their global content, backed up by a team of experienced European globalization experts who can help customers create the strategy and process that meet their specific needs."

About Uniscape

In the rapidly expanding market category of globalization software and services, Uniscape is the leader in global content management software for the enterprise. Uniscape's award-winning software empowers companies to globalize more efficiently by automating the business processes involved in localizing and refreshing customer, partner and employee information worldwide. Uniscape enables companies to dramatically reduce the costs of delivering products and services on a global basis, and increase revenue by achieving faster Time-to-Global Markets.

Only Uniscape globalizes core enterprise processes including content management, elearning, personalization, CRM and supply chain management, enabling companies to deliver any enterprise content, anywhere in the world, via any application, in the language of choice. Since 1996, more than 160 companies have relied on Uniscape to globalize their Web sites, ecommerce solutions and enterprise content. Customers include: Hewlett-Packard Company, VerticalNet, DoubleClick, Lycos, Commerce One, GE Information Services, Vignette, Openwave Systems, Broadbase Software, Candle, Nutrilite and Hyperion Solutions. The company has been honored with a number of industry awards, including the Crossroads A-List Award for Business and Technology Infrastructure, Internet World's "Best of Show" and "The Net's 25 Rising Stars." Uniscape is a privately held company headquartered in Sunnyvale, Calif. with offices in Dublin, Singapore, London, Munich and across the United States. The company's investors include Sequoia Capital, Acer Capital, the Infocomm Development Authority of Singapore, Jin Sun Security and Star Capital. For more information about Uniscape's solutions, call [phone] or [phone] or visit Uniscape on the Web at http://www.uniscape.com.

Note to Editors: Uniscape is a registered trademark, and Time-to-Global Markets is a trademark, of Uniscape, Inc. All other names are trademarks and/or registered trademarks of their respective owners.