GlobalWorks Group Creates Campaign To Launch DIRECWAY Satellite Broadband, Next Generation from HUGHES Network Systems.Business/Technology Editors NEW YORK--(BUSINESS WIRE)--July 19, 2001 Advertising Targets 45-Million Households, Plus Enterprise and Small-Business Marketplace GlobalWorks Group, LLC (Logical Link Control) See "LANs" under data link protocol. LLC - Logical Link Control has completed the initial round of advertising introducing DIRECWAY(TM), a new generation of satellite broadband services developed by HUGHES Network Systems Hughes Network Systems, LLC (HNS), is a provider of broadband satellite network products for businesses and consumers. HNS pioneered the development of high-speed satellite Internet access services and IP-based networks with its original DirecPC service but which it now markets for consumers, enterprises, small business and telecommuters. HUGHES Network Systems is a unit of HUGHES Electronics Corporation (NYSE NYSE See: New York Stock Exchange : GMH GMH General Motors Holden's ). The campaign, which will include TV, print, extensive co-op, and Web advertising, launched with print executions featuring the tagline, "Broadband that's out of this world." The New York Times, Washington Post, Los Angeles Times Los Angeles Times Morning daily newspaper. Established in 1881, it was purchased and incorporated in 1884 by Harrison Gray Otis (1837–1917) under The Times-Mirror Co. (the hyphen was later dropped from the name). , San Francisco Chronicle The San Francisco Chronicle was founded in 1865 as The Daily Dramatic Chronicle by teenage brothers Charles de Young and Michael H. de Young.[2] The paper grew along with San Francisco to become the largest circulation newspaper on the West Coast of the , Wall Street Journal and USA Today, in addition to various trade publications, round out the first media phase. Television spots will break in early September. The total media plan and budget are still evolving, said GlobalWorks CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Yuri Radzievsky. Said Pradman Kaul, Chairman and CEO of HNS HNS Hughes Network Systems LLC HNS Hrvatski Nogometni Savez (Croatian Football Federation) HNS Head & Neck Surgery HNS Hughes Network Systems, Inc. : "We've long been the trailblazer in building the satellite business, focusing primarily on enterprise customers. With DIRECWAY, we will now broaden our footprint into the SOHO Soho (sōhō`, sə–), district of Westminster, London, England, known for its continental restaurants. Once a fashionable quarter, it became popular among writers and artists in the 19th cent. and consumer markets, partnering with major ISP's and consumer retailers to sell products and services `powered by DIRECWAY'. And all backed up by a unified branding, marketing and advertising campaign that leverages the unique strengths of HUGHES and our retail partners. "Our goal is to be the leader in the broadband by satellite Internet category, just as our sister service, DIRECTV, has become synonymous with satellite television," Mr. Kaul said. HUGHES, a leader in building the satellite industry, invented VSAT (Very Small Aperture satellite Terminal) A small earth station for satellite transmission that handles up to 56 Kbits/sec of digital transmission. VSATs that handle the T1 data rate (up to 1.544 Mbits/sec) are called "TSATs. technology that today serves over 400,000 network terminals in 85 countries, as well as the satellite broadband business via DirecPC and its 116,000 subscribers. "Through its advertising and numerous 'Powered By' alliances with leading ISPs, such as AOL, Earthlink, Pegasus and Juno, DIRECWAY is targeting the more than 45 million U.S. households that only have dial-up Internet service," Mr. Radzievsky said. "We believe there's a terrific opportunity to reach those who want the same faster Internet connections at home that they have become used to at work." To tap this nationwide market, leading consumer electronics retailers and thousands of independent dealers across the country will sell DIRECWAY. A comprehensive consumer-oriented ad campaign, integrated with its partners' marketing efforts, will support the retail initiative, Mr. Radzievsky said. Along with the branding and ad campaign, GlobalWorks created new Web sites for HUGHES at http://www.hughes.com/, and for HUGHES Network Systems, at http://www.hns.com and http://www.direcway.com/. About HUGHES Network Systems Hughes Network Systems, a unit of Hughes Electronics Corporation, is the world's largest provider of broadband satellite network solutions for businesses and consumers, with over 400,000 systems installed in more than 85 countries. HNS pioneered the development of high-speed satellite Internet access Satellite Internet services are used in locations where terrestrial Internet access is not available and in locations which move frequently. Internet access via satellite is available worldwide, including vessels at sea and mobile land vehicles. services, which it markets globally under the DirecPC(R) and DIRECWAY(TM) brands and is a major supplier of mobile satellite networks and user terminals. For terrestrial access, it offers the comprehensive AIReach(R) family of broadband wireless, point-to-multipoint products. In addition, HNS is a leading manufacturer of DIRECTV(R) satellite television receivers, having shipped its 6 millionth system in 2000. Headquartered in Germantown, Maryland, USA, HNS maintains sales and support offices worldwide. The earnings of HUGHES, a unit of General Motors Corporation, are used to calculate the earnings per share attributable to the General Motors Class H common stock (NYSE: GMH). To learn more about HNS, please visit http:///www.hns.com About GlobalWorks Group LLC GlobalWorks is a branding, advertising and marketing consultancy that provides the strategies, global content and interactive technology needed to build brands across all media, worldwide. The company, based in New York, has three divisions: BrandWave, CultureShock and Liquid Digital. For more information, visit www.globalworks.com. |
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