Amidst landscape-altering international events, the global community of law firm marketing, business development and client service professionals is poised to thrive.
In the two weeks before penning this column, England changed prime ministers, President Obama hosted Mexican President Calderon for a state visit with polarizing immigration issues front and center, anti-government demonstrations erupted in Greece and Thailand, and north and South Korea engaged in brinksmanship not seen since the 1950s.
These and many other events are evidence that, while economies may be recovering in some areas, the world at-large continues a turbulent evolution whose current stages are likely to continue for some time.
Geopolitical issues of energy security, military strength, national sovereignty, environmental responsibility, technology adoption, freedom of information and others will continue to spin of myriad legal and policy issues. These issues will be debated and litigated in international fora; by country, provincial or local governments; and with the influence of capital markets and non-governmental organizations.
These are not easy times, but they are exciting times. As a macro-level trend, the existence and applicability (or lack thereof) of law and regulation on these issues from jurisdiction to jurisdiction should translate into significant work for law practices worldwide. Whether in world political and financial capitals or elsewhere, legal marketing and client development professionals are ideally positioned to connect their firms' services with client needs.
During these same tumultuous two weeks, I had the pleasure and privilege of connecting via simultaneous teleconference with LMA members from five countries to discuss how our association can position itself to grow internationally and meet the changing needs of the marketplace. While I was not surprised at the warmth and enthusiasm I experienced on that call--a signature quality of those in our profession--I nonetheless wanted to highlight it as a reminder and an example of what makes our community great, and worthy of global expansion and evangelism.
As part of its work, LMA's International task Force intends to reach out to as many members of our domestic and international community as possible to seek their perspectives. I ask for your help with this effort--whether through direct contact with task force members or through conversations within your own networks about the diverse international needs of our profession and how LMA can meet those needs.
In this context, then, I hope you'll agree that a little global warming is not a bad thing.
(For more information about LMA's International Task Force, please see article on p.8)
Nathan Darling, firstname.lastname@example.org, 202/298-1890
By Nathan Darling, LMA President