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Global brand design award for Bahrain insurance firm.

(Dateline: )

Bahrain Bahrain or Bahrein (both: bärān`, bə–), officially Kingdom of Bahrain, constitutional monarchy and archipelago (2005 est. pop. 688,300), 266 sq mi (689 sq km), in the Persian Gulf.  National Insurance (bni) - a wholly-owned subsidiary of Bahrain National Holding (BNH BNH Banco Nacional de Habitação (Brazil; National Bank of Habitation Brazilian)
BNH Brand New Heavies (UK band)
BNH Bauer Nike Hockey
) - has won the 'Best of Nation' award by the World Logo Design Awards (Wolda).

The Wolda awards are the most prestigious in the branding industry; recognising excellence in brand concept and design.

The 'Best of Nation' award signifies the success of the bni branding strategy implemented since the introduction of the new logo in 2007.

The Wolda awards are evaluated by a scoring system Noun 1. scoring system - a system of classifying according to quality or merit or amount
rating system

classification system - a system for classifying things
 by three panels of international judges consisting of designers, clients and member of the public; resulting in a decision that encompasses a wide array of opinions.

Fatima Fatima (făt`ĭmə, fä`tĭmə, fətē`mə), 616?–633?, daughter of Muhammad by his first wife, Khadija. Fatima was the wife of Ali, the mother of Hasan and Husayn, and reputedly the ancestress of the Fatimids.  H Bahlool, corporate communications Corporate communications is the process of facilitating information and knowledge exchanges with internal and key external groups and individuals that have a direct relationship with an enterprise.  manager at BNH, said: "Choosing a logo that truly appeals to our customers while reflecting our business philosophy was the result of a comprehensive process carried forward by the management and the corporate communications team."

Mahmood Al Soufi, chief executive of BNH, said: "Branding is the foundation of marketing and is inseparable in·sep·a·ra·ble  
adj.
1. Impossible to separate or part: inseparable pieces of rock.

2. Very closely associated; constant: inseparable companions.
 from business strategy. Our logo was recognised amongst other successful brands worldwide; this clearly strengthens our belief that the bni brand is capable of crossing international borders."

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Publication:Gulf Weekly
Date:Oct 11, 2009
Words:207
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