Global Telematics: Regional Differences Impact Strategy and Content.Business Editors/Automotive & Technology Writers MINNEAPOLIS--(BUSINESS WIRE)--Feb. 27, 2002 The U.S., Western Europe Western Europe The countries of western Europe, especially those that are allied with the United States and Canada in the North Atlantic Treaty Organization (established 1949 and usually known as NATO). , and Japan are the major growth regions for telematics Originally coined to mean the convergence of telecommunications and information processing, the term later evolved to refer to automation in automobiles. GPS navigation, integrated hands-free cellphones, wireless communications and automatic driving assistance systems all come under the but the characteristics and issues within those regions are quite different. "In the U.S., telematics services that provide safety and security have been the killer app A software application that is exceptionally useful or exciting. Killer apps are innovative and often represent the first of a new breed, and they are extremely successful. For example, in the late 1970s, the VisiCalc spreadsheet was the killer app for the Apple II, providing reason , but new services that provide content and integration of cellular services will pave PAVE Cardiology A clinical trial–Post AV Node Ablation Evaluation the way for future growth," says Phil PHIL Philosophy Phil Philippine PHIL Philippians PHIL Philadelphia, PA, USA PHIL Public Health Image Library (US CDC) Magney, principal analyst with Telematics Research Group. The European European emanating from or pertaining to Europe. European bat lyssavirus see lyssavirus. European beech tree fagussylvaticus. European blastomycosis see cryptococcosis. market, which lags the U.S. in terms of telematics subscribers, desires access to in-vehicle travel portals as a means of dealing with travel between countries of different languages and cultures. Traffic and routing are also very important, and new applications such as floating car data improve the accuracy of the data. Japan, meanwhile, will see telematics emerge as an extension of navigation simply due to the high density of autos in-use. "Japan's leadership in packet-based and 3G cellular deployment will be a catalyst for content-rich telematics in this region," says Dr. Egil Egil giant who watched over Thor’s goats. [Norse Myth.: LLEI, I: 327] See : Giantism, Guardianship Juliussen, principal technology analyst with Telematics Research Group. "Furthermore, Japan's government is pursuing the deployment of ITS systems including automated au·to·mate v. au·to·mat·ed, au·to·mat·ing, au·to·mates v.tr. 1. To convert to automatic operation: automate a factory. 2. toll payment, traffic detection/control/automation and long-term goals Long-term goals Financial goals expected to be accomplished in five years or longer. such as platoon platoon Principal subdivision of a military company, battery, or troop. Usually commanded by a lieutenant, it consists of 25–50 soldiers organized into two or more squads led by noncommissioned officers. driving and intelligent highways," adds Juliussen.
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Regional Telematics Differences
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USA W. Europe Japan
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Market -Homogeneous market -Multiple -Homogeneous market
Character- -Large land mass languages -Difficult
istics -Spotty wireless -Multiple cultures navigation
coverage -Inter-country -Long-term ITS
-4 cell phone travel vision
systems -Cell phone & SMS -Packet-based cell
-58 autos/square use phone
mile -92 autos/square -493 autos/square
mile mile
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Telematics -Safety & Security -Travel -Navigation
Focus -Content & LBS info information -Real-time traffic
-Cellular -Real-time info
integration traffic info -Travel information
-Navigation -Navigation -Safety & Security
-Safety & Security
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Driving -Keeping up with -Mobility info -Government ITS
Forces OnStar websites -Web cell phone
-Collision EDR -Cell phone usage usage
-Active safety -Active safety -Active safety
systems systems systems
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Leading -GM -BMW -Toyota
Auto -Mercedes-Benz -Mercedes-Benz -Nissan
Companies -BMW -Audi -Honda
w/TM -Lincoln -Fiat -Mazda
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Issues -Driver distraction -Fragmented -What's next after
-Privacy protection markets navigation?
-Language barriers
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Telematics -Add content & -Leverage cell -Leverage
Strategy services to phones & navigation
"Safety & SMS network systems & cell
Security" phones
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Current -1M navigation -2M+ navigation -6M+ navigation
Status systems systems systems
-3.5M TM-enabled -Less than 50K -4M+ VICS receivers
autos TM-enabled -Less than 40K
-2.5M TM subscribers autos TM-enabled autos
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Telematics Research Group has recently profiled the telematics systems and services within each geographic region around the world. TRG's new report, Worldwide Telematics: Regional Markets and Forecast provides a roadmap A roadmap may refer to:
Telematics Research Group will be presenting at EyeForAuto's Telematics Detroit Detroit, city, United States Detroit (dĭtroit`), city (1990 pop. 1,027,974), seat of Wayne co., SE Mich., on the Detroit River and between lakes St. Clair and Erie; inc. as a city 1815. on May 15-16 in Detroit and TRG's Telematics Conference in Japan on April 10th. TRG TRG Training Group TRG The Resource Group TRG Technical Resource Group TRG Technical Review Group TRG Technology Research Group TRG Tory Reform Group TRG Tactical Reconnaissance Group TRG Training received (on overtime forms) will also be present at SAE's Digital Car next week in Detroit. For more information, or to arrange a meeting, contact Telematics Research Group at www.telematicsresearch.com |
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