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Global Teen Segmentation Shows Digital Opportunities, Says Strategy Analytics.


Online Gaming See gaming. , Digital Media Usage & Social Networking See social networking site.

social networking - social network
 

BOSTON -- The Strategy Analytics report, "Capturing Teen Market Opportunities," provides insight on digital opportunities from research covering global teen behavior, through analysis of over 30,000 teens in more than 30 countries. According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Harvey Cohen cohen
 or kohen

(Hebrew: “priest”) Jewish priest descended from Zadok (a descendant of Aaron), priest at the First Temple of Jerusalem. The biblical priesthood was hereditary and male.
, company president, "Strategy Analytics determined statistically significant differences among teen segment behaviors derived from self-image, stress response and ambition.

This Strategy Analytics Gaming Strategies and Opportunities (GSO GSO
abbr.
general staff officer
) service report identified nine behavior segments that differentiated global teens based on how well they had developed their identities, their drive to achieve and their response to the stresses of becoming adults. These segments showed distinct differences in terms of their buying and usage behavior profiles across a range of digital products and services. Even within narrow age sub-segments, the research demonstrated that teens have different behavioral patterns In software engineering, behavioral design patterns are design patterns that identify common communication patterns between objects and realize these patterns. By doing so, these patterns increase flexibility in carrying out this communication.  and that those patterns vary in terms of mix by country," said Cohen. The study characterized the nine segments and profiled each one with a perspective on implications for purchasing activities and lifestyles. The data for this study was licensed from Sulake Corporation, which entered into a data partnership with Strategy Analytics. Sulake operates the largest teen virtual world, Habbo, and conducted the study which resulted in over 58,000 global respondents In the context of marketing research, a representative sample drawn from a larger population of people from whom information is collected and used to develop or confirm marketing strategy. . For more information on Sulake, please visit www.sulake.com.

According to Barry Gilbert, Vice President of the Strategy Analytics Gaming practice, "Understanding teens globally continues to be a challenging objective, but by using behavioral segmentation, companies can better address digital product design and promotional activities to improve their odds for success."

About Strategy Analytics

Strategy Analytics, Inc. provides timely and actionable Giving sufficient legal grounds for a lawsuit; giving rise to a Cause of Action.

An act, event, or occurrence is said to be actionable when there are legal grounds for basing a lawsuit on it.
 market intelligence focused on opportunities and disruptive forces in the areas of Automotive Electronics and Entertainment, Broadband Connected Home, Mobile & Wireless Intelligent Systems and Gaming. Headquartered in Boston, MA, with offices in the UK, France, Germany, Japan, S. Korea and China, Strategy Analytics works with clients through annual multi-client services, management team workshops and custom consulting engagements. For more information, please visit http://www.strategyanalytics.com/.
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Publication:Business Wire
Date:May 20, 2009
Words:338
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