Global Study Reflects Benefits of Location Intelligence to Improve Business Processes.BusinessWeek Research Services and MapInfo Survey Business Executives to Determine Emerging Trends in Location Intelligence TROY, N.Y. -- According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a survey conducted by MapInfo Corporation (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : MAPS), the leading global provider of location intelligence solutions, and BusinessWeek Research Services, 64 percent of business executives believe that location intelligence can improve business processes, and 21 percent are planning to investigate it in the next year. 1,700 business executives participated in this international study to gauge the role that technology can play in delivering powerful, business-relevant location intelligence to leading organizations. Location intelligence is a combination of software, data, services and expertise that enable an organization to detect patterns, risk and opportunities that CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. , ERP (Enterprise Resource Planning) An integrated information system that serves all departments within an enterprise. Evolving out of the manufacturing industry, ERP implies the use of packaged software rather than proprietary software written by or for one customer. and BI overlook. 80 percent of data that an organization uses to make key decisions to improve its efficiency, effectiveness and profitability has a location-based component. Optimizing information such as a ZIP code zip code System of postal-zone codes (zip stands for “zone improvement plan”) introduced in the U.S. in 1963 to improve mail delivery and exploit electronic reading and sorting capabilities. , telephone number or address enables companies to answer critical questions such as: * Where can I find more of my best customers? * Where are competitors impacting my business? * Where is my newest product or service most valuable? For instance, MasterCard Worldwide relies on the MapInfo Envinsa([TM]) location intelligence platform to power its worldwide ATM Locator LOCATOR, civil law. He who leases or lets a thing to hire to another. His duties are, 1st. To deliver to the hirer the thing hired, that he may use it. 2d. To guaranty to the hirer the free enjoyment of it. 3d. service. Envinsa replaced MasterCard's previous online and phone ATM Locator services with a more integrated platform for deploying location technology across the entire organization. As a result, MasterCard was able to reduce costs and provide enhanced customer service to millions of customers. "A company's ability to effectively predict and respond to opportunities and threats is dependant on Adj. 1. dependant on - determined by conditions or circumstances that follow; "arms sales contingent on the approval of congress" contingent on, contingent upon, dependant upon, dependent on, dependent upon, depending on, contingent their ability to know critical relationships between their assets, business processes and customers (where everything is at any time)," said Yankee Group (the Yankee Group, Boston, MA, www.yankeegroup.com) A major market research, analysis and consulting firm founded in 1970 by Howard Anderson. It provides general consulting and strategic planning in the computer and communications field. Research Analyst Tara Pottebaum. "Location is a critical dimension that can define and describe sometimes unseen or implicit relationships in a business model. Location intelligence is knowing the 'where' and using that information for business decisions and customer-facing activities to improve business operations Business operations are those activities involved in the running of a business for the purpose of producing value for the stakeholders. Compare business processes. The outcome of business operations is the harvesting of value from assets and profits." "Location intelligence provides the foundation for companies such as MasterCard and others in virtually all industries to make sound business decisions that translate to increased revenues, reduced costs and improved efficiencies. Senior level executives in charge of making key technology decisions are becoming more aware of the benefits of adding the component of 'where' in order to compete more effectively," said Michael Hickey, COO (Cell Of Origin) See mobile positioning. of MapInfo. "This survey underscores the vast benefits of location intelligence and it is our goal to work with organizations in all industries to make it a critical component in a decision maker's tool box." For a copy of a BusinessWeek Research Services white paper on emerging trends in location intelligence based on the survey results, please visit www.mapinfo.com/where52 About MapInfo MapInfo is a global company and the leading provider of location intelligence solutions, integrating software, data and services to provide greater value from location-based information and drive more insightful decisions for businesses and government organizations around the world. MapInfo solutions are available in 20 languages through a network of strategic partners and distribution channels in 60 countries. Headquartered in Troy, NY, MapInfo is on the World Wide Web at www.mapinfo.com. MapInfo and Envinsa are trademarks of MapInfo Corporation and/or its subsidiaries and affiliates. Other names used in this release are trademarks of their respective owners. Of Note This press release contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. involving risks and uncertainties. Any statement not a statement of historical fact is a forward-looking statement, including without limitation statements concerning demand for and benefits of MapInfo products and integration of MapInfo products with existing solutions. Actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including those factors contained in the Company's most recent quarterly report on Form 10-Q Form 10-Q See 10-Q. filed with the Securities and Exchange Commission under the heading "Risk Factors" MapInfo takes no responsibility to update any forward-looking statements. |
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