Global Security Leader Sophos Appoints Racepoint as Agency of Record.Partnership Raises Sophos's Visibility in North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. Market WALTHAM, Mass. -- Racepoint Group, Inc., a leading global public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most agency with special expertise in digital media relations, today announced that Sophos, a world leader in integrated threat management A computer security approach in an organization that deals with all forms of unwanted intrusions, including attacks on computer systems, malware of all kinds and even spam. See computer security, malware, threat management and blended threat. solutions, has selected Racepoint Group as its agency of record based on the agency's domain expertise in security and its strategic campaign approach. Racepoint's team of seasoned practitioners will assist Sophos with corporate positioning, product launches and reviews, and a comprehensive thought leadership program including a speaker's bureau and issues/response management. "The security industry is at the tipping point The point in time in which a technology, procedure, service or philosophy has reached critical mass and becomes mainstream. See network effect. See also tip and ring. of consolidation," said Ron O'Brien, Senior Spokesperson at Sophos. "We selected Racepoint because their deep knowledge of the security space would allow us to move quickly and capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. this accelerating trend. Racepoint took a strategic approach to the opportunity, helping us illuminate il·lu·mi·nate v. il·lu·mi·nat·ed, il·lu·mi·nat·ing, il·lu·mi·nates v.tr. 1. To provide or brighten with light. 2. To decorate or hang with lights. 3. our unique and considerable technology assets in the North American market. In less than three months of working together, Racepoint's efforts have already resulted in a significant increase in market visibility." Out of the gate, Racepoint launched a viral campaign based on Sophos's premise that the endpoint of the network represents the most strategic security threat because it is the place where hundreds of millions of professionals download applications that can unintentionally expose the entire network to a myriad of security threats. Armed with this key message, Racepoint then conducted aggressive outreach to influential bloggers, business and trade media, and industry analysts. The extensive coverage received was a significant step toward accomplishing Sophos's business objectives of increasing market awareness and positioning the company as a security thought leader. "Sophos is a very important client to us because it is an emerging market leader in a hot market segment," said Marijean Lauzier, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Racepoint Group. "Working with Sophos affords Racepoint a great opportunity to apply our domain expertise and our superior strengths in both digital and traditional media relations." About Sophos Sophos is a world leader in integrated threat management solutions, protecting against known and unknown malware (MALicious softWARE) Software designed to destroy, aggravate and otherwise make life unhappy. See crimeware, virus, worm, logic bomb, macro virus and Trojan. , spyware Software that sends information about your Web surfing habits to its Web site. Often quickly installed in your computer in combination with a free download you selected from the Web, spyware transmits information in the background as you move around the Web. , intrusions, unwanted applications, spam E-mail that is not requested. Also known as "unsolicited commercial e-mail" (UCE), "unsolicited bulk e-mail" (UBE), "gray mail" and just plain "junk mail," the term is both a noun (the e-mail message) and a verb (to send it). and policy abuse for business, education and government. Sophos's reliably engineered, easy-to-operate products protect more than 35 million users in more than 150 countries. Through 20 years' experience and a global network of threat analysis centers, the company responds rapidly to emerging threats - no matter how complex - and achieves the highest levels of customer satisfaction in the industry. Sophos is a global company co-headquartered in Burlington, Mass., and Oxford, UK. For more information on Sophos, visit www.sophos.com. About Racepoint Group Based in Waltham, Mass., Racepoint Group, Inc. is a global public relations agency with special expertise in digital media relations. Racepoint assists emerging leaders in the technology, health and science markets achieve new levels of market awareness and revenue growth with creativity, speed, and precision. With a relentless drive for immediate business impact, Racepoint provides clients with a level of research and analytics and measurement that are unmatched in the public relations industry. On the net: http://www.racepointgroup.com. |
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