Global Security Leader Sophos Appoints Racepoint as Agency of Record.

Partnership Raises Sophos's Visibility in North American Market

WALTHAM, Mass. -- Racepoint Group, Inc., a leading global public relations agency with special expertise in digital media relations, today announced that Sophos, a world leader in integrated threat management solutions, has selected Racepoint Group as its agency of record based on the agency's domain expertise in security and its strategic campaign approach. Racepoint's team of seasoned practitioners will assist Sophos with corporate positioning, product launches and reviews, and a comprehensive thought leadership program including a speaker's bureau and issues/response management.

"The security industry is at the tipping point of consolidation," said Ron O'Brien, Senior Spokesperson at Sophos. "We selected Racepoint because their deep knowledge of the security space would allow us to move quickly and capitalize on this accelerating trend. Racepoint took a strategic approach to the opportunity, helping us illuminate our unique and considerable technology assets in the North American market. In less than three months of working together, Racepoint's efforts have already resulted in a significant increase in market visibility."

Out of the gate, Racepoint launched a viral campaign based on Sophos's premise that the endpoint of the network represents the most strategic security threat because it is the place where hundreds of millions of professionals download applications that can unintentionally expose the entire network to a myriad of security threats. Armed with this key message, Racepoint then conducted aggressive outreach to influential bloggers, business and trade media, and industry analysts. The extensive coverage received was a significant step toward accomplishing Sophos's business objectives of increasing market awareness and positioning the company as a security thought leader.

"Sophos is a very important client to us because it is an emerging market leader in a hot market segment," said Marijean Lauzier, CEO of Racepoint Group. "Working with Sophos affords Racepoint a great opportunity to apply our domain expertise and our superior strengths in both digital and traditional media relations."

About Sophos

Sophos is a world leader in integrated threat management solutions, protecting against known and unknown malware, spyware, intrusions, unwanted applications, spam and policy abuse for business, education and government. Sophos's reliably engineered, easy-to-operate products protect more than 35 million users in more than 150 countries. Through 20 years' experience and a global network of threat analysis centers, the company responds rapidly to emerging threats - no matter how complex - and achieves the highest levels of customer satisfaction in the industry. Sophos is a global company co-headquartered in Burlington, Mass., and Oxford, UK. For more information on Sophos, visit www.sophos.com.

About Racepoint Group

Based in Waltham, Mass., Racepoint Group, Inc. is a global public relations agency with special expertise in digital media relations. Racepoint assists emerging leaders in the technology, health and science markets achieve new levels of market awareness and revenue growth with creativity, speed, and precision. With a relentless drive for immediate business impact, Racepoint provides clients with a level of research and analytics and measurement that are unmatched in the public relations industry. On the net: http://www.racepointgroup.com.