Global Resource Systems Joins IronPort Systems' Bonded Sender Program as Authorized Reseller.

PLANTATION, Fla. -- Global Resource Systems, http://www.grscorp.com, the premier interactive advertising agency, announced recently that it has joined an elite group of only 20 authorized resellers for IronPort's Bonded Sender Program, the world's leading email accreditation service.

The Bonded Sender Program identifies legitimate senders of email based on their adherence to a set of program standards and the posting of a financial bond. It provides Internet service providers (ISPs), enterprises and other recipient networks with the IP addresses of Bonded Sender participants. Recipients can use this information to validate sources of inbound email and reduce false positives (legitimate email mistakenly filtered). If an end user complains that a message was unsolicited, a charge is made against the bond.

Global Resource Systems' customers who qualify for the Bonder Sender Program stand to benefit from increased deliverability rates of permission-based email. This means added service particularly for Global Resource Systems' list management clients.

"Our involvement with the Bonded Sender Program provides a meaningful service to consumers," said Yannick Tessier, CEO of Global Resource Systems. "By respecting customers' preferences, consumers' in-boxes and privacy are better protected."

"We want to help restore trust and legitimacy to email marketing -- these high standards will help make that happen," Tessier added.

"To solve both the problems of spam and false positives for recipients and senders, it is critical that leading e-mail service providers like Global Resource Systems leverage the Bonded Sender Program," said Ambika Gadre, Director, Program Management for Information Services at IronPort Systems. "Participating in the program is a very cost effective way for Global Resource Systems to improve message delivery rates and e-mail marketing ROI on behalf of its clients."

In addition to offering the Bonded Sender Program, Global Resource Systems has also become a member of the Network Advertising Initiative's Email Service Provider Coalition (ESPC), the foremost coalition working with the Federal Trade Commission on email compliance standardization. ESPC was formed in 2002 in response to overwhelming concern regarding the proliferation of spam and the resulting difficulties in delivering legitimate email messages. An active participant in the war against spam, ESPC's goal is to develop a compelling solution to protecting legitimate email marketing as a viable business communication.

Global Resource Systems, based in Plantation, FL, is a leading provider of interactive marketing solutions through three business units. GRS, http://www.grscorp.com, provides strategic marketing services including search engine marketing, banner and contextual advertising, and media buying services across a mix of online channels. OEN, http://www.optinemailnetwork.com, is an email service provider and a list management service which features state-of-the-art delivery and revenue reporting systems. Filinet, http://www.filinet.com, is the affiliate advertising management network that focuses on performance marketing for advertisers and affiliates with industry leading tracking, reporting and personalized service. Since 1984, the founders of GRS have brought exciting innovations to the forefront of Internet commerce.