Global Interactive Game And Entertainment Agency, Fuel Industries, Gains Momentum In North America With Multiple Industry Awards.

OTAWA, Ontario -- Fuel Industries Wins Globe Award and Named as Finalist for two Prestigious U.S. Digital Award Shows

Fuel Industries, the industry leading developer of interactive games and entertainment announced today they are the recipients of the prestigious 2004 Marketing Agencies Association Worldwide Awards. Fuel Industries, the only Canadian company to win an award was honored with a Globe in the category of Best Brand - Building Campaign for Panasonic's "Getnlucky.com". This award represents a milestone, making Fuel Industries an emerging market leader as a world class adver-gaming leader. On the heels of this prestigious win, Fuel Industries also announced that its games are finalists in the 2004 MAX Awards and the 2004 Billboard Digital Entertainment Awards.

The company's Cowboys & Engines (www.cowboysandengines.com) will compete for top place in the Media, Entertainment, and Gaming Experience category at the 2004 MAX Awards. The awards show, which took place in New Orleans on November 3rd as part of the Macromedia MAX 2004 conference, recognizes the top worldwide online experiences built with Macromedia technology in the past year.

Through the use of virtually any web browser, Fuel Industries' Cowboys & Engines immerses multiple online players in a fully interactive 3D junkyard environment featuring a Wild West theme, an underground casino, and a surly character named Zeke. Fuel Industries 3D multi-user application built on Macromedia platforms allows multiple users to interact with each other in the same environment, all viewed through a web browser, creating a social network experiment which surpasses anything currently available on the market today.

"We've always believed that Fuel Industries creates the world's best online experiences and these awards are testament to our company's vision and drive," says Mike Burns, CEO and Chief Creative Officer for Fuel Industries. "We are very honored to be recognized and the recipient of these awards and industry recognition. Our team has worked hard to achieve what these awards stand for."

Fuel Industries is also a finalist at the first annual 2004 Billboard Digital Entertainment Awards which took place November 5th in Los Angeles, CA. Fuel's SAAB Rev. Racing has been chosen out of numerous entries as a finalist in the Advergaming category. This event honors the cutting-edge developments and forward thinkers shaping the future of entertainment. SAAB Rev. Racing lets players not only design their own concept car but also race it against other online players. With over a million body shells, paint jobs, and detailing options to choose from, the game gives car enthusiasts nearly limitless possibilities.

Fuel Industries is gaining momentum at the forefront of the gaming and entertainment industry and immersive web market by driving creativity and technology to create "the big brand game experiences". To date, Fuel Industries has captured over 19 National and International awards and has worked with global clients such as Coors Light, FedEx, Mega Bloks, Panasonic, CIBC, Canada Post, BMG, ESPN, ITECH Hockey, Pepsi, Bombardier, GM, Kellogg's, Nike, Nestle, Bank of America, Innovapost, Effem Foods (Skittles and Starburst), Nokia and many others.

About Fuel Industries:

Fuel Industries is a global interactive gaming and entertainment design company that specializes in big-gaming online entertainment with experiential websites, ideation and the creation of ideas that accelerate brands and businesses. With offices in Ottawa, the company services leading-edge companies in Canada and in the United States. Fuel Industries team of strategic, creative, and technical professionals delivers breakthrough ideas and award-winning executions for global companies. For more information, visit Fuel Industries at www.fuelindustries.com or call [phone].