Global Hyatt Names Euro RSCG First Worldwide Advertising Agency.CHICAGO -- Global Hyatt Global Hyatt Corporation is a Chicago, Illinois, based holding company for several hotel brands and related businesses. Subsidiaries
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of headquarters, with regional teams in Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. and Zurich, where Hyatt has divisional offices.
"Our aim in shifting to Euro RSCG is to enable and execute our global brand strategy on a worldwide basis. Euro RSCG stood out based on their creative work, business insights, global capabilities and top management involvement." said Tom O'Toole, Chief Marketing Officer, Global Hyatt Corporation.
Chicago-based Cramer-Krasselt continues as the agency for Hyatt's fast-growing Select Hotels Group - which includes the Hyatt Place and Hyatt Summerfield Suites brands -- as well as certain full-service marketing assignments in North America.
The new agency's work is scheduled to debut in early 2008 at a budget level of approximately $30 million.
About Global Hyatt Corporation
Global Hyatt Corporation, one of the world's premier hotel companies, offers today's travelers over 735 hotels and resorts (over 136,000 rooms) in more than 44 countries. The company's affiliates own, operate, manage and franchise Hyatt branded hotels and resorts under the Park Hyatt[TM], Grand Hyatt[TM], Hyatt Regency[TM], Hyatt Resorts[TM], Hyatt[TM], Hyatt Place[TM] and Hyatt Summerfield Suites[TM] brands. In April 2007, Hyatt launched its newest global brand, Andaz[TM]. Global Hyatt Corporation is also the owner of Hyatt Vacation Ownership, Inc. operator of the Hyatt Vacation Club and fractional residential properties and U.S. Franchise Systems, Inc, which franchises Hawthorn Suites and Microtel Inns and Suites. From the U.S. and Canada, reservations for any Hyatt hotel worldwide may be obtained by calling 1-800-233-1234 or logging onto www.hyatt.com.
About Euro RSCG Worldwide
Euro RSCG Worldwide, a leading integrated marketing communications Integrated Marketing Communications Definition
The American Marketing Association suggests that integrated marketing communications (IMC) is “a planning process designed to assure that all contacts received by a customer or prospect for a product, service, or agency, is made up of 233 offices located in 75 countries throughout Europe, North America, Latin America, and Asia Pacific. Euro RSCG provides advertising, marketing services, corporate communications, and interactive solutions to global, regional, and local clients. The agency's client roster includes Airbus, Air France, BNP Paribas, Charles Schwab, Danone Group, Diageo, Heineken USA, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Jaguar, Kraft Foods, Lacoste, L'Oreal, LVMH LVMH Moët Hennessy-Louis Vuitton (upscale retailer) Louis Vuitton, PSA (Professional Services Automation) An information system designed to organize, track and manage all opportunities, work, resources, costs, revenues and invoices to improve the productivity and efficiency of the workforce. Peugeot Citro[R]n, Reckitt Benckiser, sanofi-aventis, Schering-Plough, and Volvo. Headquartered in New York, Euro RSCG Worldwide is the largest unit of Havas, a world leader in communications (Euronext Paris SA: HAV HAV hepatitis A virus.
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