Global E-Businesses Depend On Accrue Insight for a Complete, Comprehensive View of Their Online Customers.Business Editors/High Tech Writers FREMONT, Calif.--(BUSINESS WIRE)--Jan. 11, 2000 Consolidates High Volume Data From Multiple, Geographically Distributed Web Sites For Comprehensive Merchandising and Customer Segmentation Accrue(R) Software, Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :ACRU ACRU American Civil Rights Union ACRU Active Confirmed Registered User (eBay) ), the leading provider of Internet enterprise software solutions for optimizing the effectiveness of e-tail, clicks-and-mortar and e-media initiatives, announced that a growing number of its customers, including The Hearst Corporation The Hearst Corporation is a privately-held American-based media conglomerate based in the Hearst Tower in New York City, USA. Founded by William Randolph Hearst as an owner of newspapers, the company's holdings now include a wide variety of media. , TheStreet.com Inc. (NASDAQ: TSCM TSCM technical surveillance countermeasures (US DoD) TSCM Tactical Strike Coordination Manager TSCM Tactical Strike Coordination Module TSCM Temperature Scram Circuit Monitor TSCM Tomahawk Strike Coordination Module ), Eastman Kodak Co. (NYSE NYSE See: New York Stock Exchange : EK), Oracle Systems Corp. (NASDAQ: ORCL ORCL Oracle (stock symbol) ), Sun (NASDAQ: SUNW SUNW Sun Microsystems, Inc (former stock symbol; now JAVA) SUNW Stanford University Network Workstation (Sun Microsystems, Inc) ), Germany's Bertelsmann AG Bertelsmann AG German media company. Beginning as a religious printer and publisher in 1835, the company grew steadily over the next century. Though virtually destroyed by Allied bombing in 1945, it recovered quickly after World War II. , and Viacom Interactive Media (NYSE: VIA) are using Accrue's Insight to collect and analyze data from many different sites around the world. Accrue Insight collects Web visitor information from any combination of servers deployed worldwide that are receiving millions of hits daily. Web visitor activity is collected, analyzed and stored in one main data warehouse. Marketing, merchandising managers and business analysts perform in-depth analysis and produce comprehensive reports on the effectiveness of their worldwide Web initiatives. These reports bring all the disparate data into one view. Reports can show high-level trends of specific segments of visitors and customers and measure advertising and marketing campaign effectiveness. Reports are easily customized for different business functions such as marketing, advertising, publishing, customer support, sales or order processing, and can be compiled daily to show trends over weeks or months. "Web initiatives are being deployed worldwide, and our customers need to understand their on-line visitors in all the markets they serve," said Vito Salvaggio, Accrue's vice president of marketing. "Our products scale quickly, analyze huge volumes of data from disparate sources, and report critical business information. More and more of our customer are exploiting these features of our products as their Web initiatives cross borders." About Accrue Software Accrue Software, Inc., is a leading provider of e-Business data collection and analysis software and services for Solaris and Windows NT platforms supporting Oracle, SQL Server, DB2 and Informix/Red Brick databases. Accrue offers comprehensive and highly scalable applications that enable e-Business managers to make marketing and merchandising decisions that increase the effectiveness of their e-Businesses in attracting new customers, increasing sales and maintaining customer loyalty. Accrue Software was founded in 1996 and is headquartered in Fremont, Calif., with a center of excellence in Seattle, Wash., regional sales offices throughout the US, and an international office in London, England. Accrue has strategic partnerships with Art Technology Group, BroadVision, DoubleClick, IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Intel/iPivot, Oracle Corporation, OgilvyOne Interactive, MicroStrategy, Siebel and Vignette Corporation. Accrue Software can be reached at 1/888/4ACCRUE or 510/580-4500. Accrue Insight, Hit List, and Marketwave are registered trademarks. All other registered and unregistered trademarks in this document are the sole property of their respective owners. |
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