Global Distributor Adopts Strategic Online Merchandising and Personalization Application.REDWOOD CITY Redwood City, city (1990 pop. 66,072), seat of San Mateo co., W Calif., on San Francisco Bay; inc. 1868. Manufactures include commmunications, electrical, electronic, and medical equipment. , Calif.--(BUSINESS WIRE)--Nov. 2, 1999-- SYNNEX Information Technologies, Inc. Implements vMerchant from brightinfo.com for its www.ecLand.com site brightinfo.com, (www.brightinfo.com) a leader in merchandising and personalization Custom tailoring information to the individual. On the Web, personalization means returning a page that has been customized for the user, taking into consideration that person's habits and preferences. for the eMarketplace, today announced that SYNNEX Information Technologies, Inc. (www.synnex.com) a leading distributor of computer products and peripherals, has implemented vMerchant Professional for their www.ecLand.com website -- a B2B e-Commerce (Business to Business Electronic-COMMERCE) Refers to one business selling to another business via the Web. See e-commerce. site featuring more than 85,000 computer products and services from hundreds of manufacturers. vMerchant Professional, from brightinfo.com, is a sophisticated merchandising and personalization application that allows companies to build seamless commerce networks, personalizing and merchandising their products and services over the web. The vMerchant application suite, delivers personalization and merchandising of product, content, services and external business processes, resulting in a productive site with measurable results. As an integrated application suite, vMerchant includes an easy to use, web-based console, 30 pre-defined merchandising campaigns, profile and behavior-based personalization, real-time dynamic reporting and personalized per·son·al·ize tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es 1. To take (a general remark or characterization) in a personal manner. 2. To attribute human or personal qualities to; personify. email management. "vMerchant is a great merchandising front end to our e-commerce back end," said Philip Li, CIO CIO: see American Federation of Labor and Congress of Industrial Organizations. (Chief Information Officer) The executive officer in charge of information processing in an organization. of the ecLand.com division of SYNNEX. "Because the marketing department now manages the process, it dramatically reduces our merchandising solution costs, while at the same time helping us acquire and retain customers, and increase lifetime customer value." "An online distributor is really a commerce network in disguise Disguise Dishonesty (See DECEIT.) Abigail enters nunnery as convert to retrieve money. [Br. Lit.: The Jew of Malta] Achilles disguised as a woman to avoid conscription. [Gk. ," said Cheryl Traverse traverse - traversal , brightinfo.com's President & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "vMerchant creates seamless commerce networks by integrating the members of the portal, i.e., merchants, vendors, partners and customers into a single eMarketplace. vMerchant personalization capabilities allows SYNNEX to affiliate with its members' products and services and present selections and pricing to their viewers based on personalization criteria. This is all done by the marketing department, taking the load off the day- to-day requirements from the IT department. No other e-merchandising solution can do this." At SYNNEX, the marketing department can design, create and implement sophisticated online marketing and merchandising campaigns, including cross-sell, up-sell and impulse buys impulse buy n → achat m d'impulsion impulse buy impulse n → Impulsivkauf m impulse buy n → . Working with text, graphics and images, the marketing managers responsible for the ecLand.com website, create campaigns that both promote and extend their brand. Campaigns may be personalized, utilizing both profiling and behavior-based techniques. In addition, vMerchant's real time reports and campaign management features allow the SYNNEX marketing department to manage and track the success of each merchandising campaign. About SYNNEX Founded in 1980 and headquartered in Fremont, CA, SYNNEX Information Technologies, Inc., is a major international distributor of computer products and peripherals. In 1997, SYNNEX expanded its operations to include ComputerLand Corporation, a wholly owned franchise and aggregation subsidiary. SYNNEX (www.synnex.com) has U.S. distribution sales offices located in Fremont, CA and Greenville, SC. International distribution offices are located in Japan, Mexico, and the United Kingdom. Sales revenue for fiscal year 1999 is expected to exceed $3 billion. About brightinfo.com brightinfo.com provides solutions that power the eMarketplace. The company's first product, vMerchant, is a web-based application See Web application. that helps emarketers attract and retain today's diverse range of customers through emerchandising management * a closed loop cycle of creating online branding and merchandising campaigns for products, content and services; personalizing each visitor's experience; and measuring results. brightinfo.com, Inc., is located in Redwood City, California Redwood City is a suburb located on the San Francisco Peninsula in the San Francisco Bay Area of California. Redwood City is the county seat of San Mateo County. As of the 2005 census, the city had a total population of 76,000. , and on the Internet at www.brightinfo.com. brightinfo.com and vMerchant are trademarks of brightinfo.com. All other marks are the property of their respective owners. |
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