Global Advertising Strategies Releases Comprehensive Marketer's Toolkit on Undervalued Ethnic Markets In the U.S.

NEW YORK -- Global Advertising Strategies (Global), a leading integrated-marketing, research and advertising consultancy, today announced the release of its new Multicultural Marketer's Toolkit, an in-depth resource for marketers on how to effectively reach 20 undervalued ethnic markets in the U.S., which amount to a total buying power of hundreds of billions of dollars. These ethnic markets signify a huge opportunity for marketers wishing to expand their customer base.

Based on ongoing research that Global has been conducting on the multicultural marketing industry since 1999, the toolkit is an educational and actionable resource for U.S. marketers exploring ethnic market opportunities. Consisting of three parts, it includes an overview of multicultural marketing, current trends in the marketplace, and 20 ethnic market profiles. Additionally, the report provides statistics on each market, explores potential marketing opportunities within each demographic and discusses the different strategic requirements needed to effectively target each market.

Profiles of Greek-Americans, Polish-Americans, South Asian-Americans and Russian-Americans, to name a few, are included along with four case studies that illustrate how specific businesses have attempted to reach some of these demographics. Each portion of the toolkit is priced separately and offers a base research module (overview, current trends in the marketplace, case studies), ethnic market profiles which are available ala carte, and an associated media module for each target market providing information on media sources and outlets available in North America.

"The breadth of multicultural markets is growing exponentially in the United States and Global's toolkit informs marketers about how to effectively leverage this movement," said Eugene Hawkin, Chief Operating Officer at Capital Market Services, a leader in the foreign exchange brokerage market, who worked with Global on previous campaigns targeted to multicultural markets. "The rich amount of data and practical information about these various demographics makes this an invaluable document for any company that's considering entering any one of these markets."

Detailed Profiles

The profiles contained in the toolkit include critical information such as population size, median household income, a demographic map and major cultural events for each market. Additionally, each profile includes a list of U.S. businesses which have established a strong presence within that ethnic market's country of origin, as well as domestic businesses from that country, currently operating in the U.S.

The case studies section contains campaign objectives, execution and results from four different businesses, each representative of a distinct industry. Among them are Primus Telecommunications' entry into the Asian-Indian market in the U.S., and Aerosvit Ukrainian Airlines' campaign to reach Russian-Americans.

"At the end of the day, multicultural marketing is about fostering loyalty and using loyal customers to grow a successful business," said Alex Romanovich, EVP of Marketing for Global. "The ability to target the ethnic communities mentioned in this toolkit - with greater precision than ever before - will be of utmost importance for any marketer wishing to expand their business."

Although the toolkit is available for purchase in its entirety on the Global web site, each ethnic market profile can also be purchased separately. For more information about the Multicultural Marketer's Toolkit, its pricing, and additional Global research reports, please visit: http://www.ethnicusa.com/news/report/ or contact Max Smetannikov, VP of Business Development and Analysis at 1-212-964-0030 x118.

About Global Advertising Strategies

Global Advertising Strategies is a leading integrated-marketing, research and advertising consultancy, specializing in helping companies reach fast growing niche, multicultural and emerging markets in the U.S. and worldwide. Global's market/product optimization methods, ROI-centric campaign management strategies, and unique industry segment knowledge have been a catalyst for clients worldwide. Global's practical understanding of the fast growing ethnic and multicultural markets enables growth of many international and regional leaders, while measurably improving their market position. A partial list of past and current clients includes Aerosvit Ukrainian Airlines, Aeroflot, Lufthansa, SAP, CMS Forex, Primus Telecommunications, DirecTV, Heineken and MoneyGram. Headquartered in New York City, with offices and affiliates in Moscow, Russia and locations worldwide, Global Advertising Strategies is privately owned and backed by international investors. For further information call [phone] x128 or visit at www.ethnicusa.com.