Global Advertising Strategies Conducts International Market Entry Roundtable For Leading Russian Media Players and Brands In Moscow.

NEW YORK -- Identifies Actionable Marketing Strategies for New Market Entrants, Unveils Russian-American Consumer Report and Additional Research Products

Citing renewed economic growth in U.S. and Russia, Global Advertising Strategies (Global), leading niche marketing, research and advertising consultancy, will weigh in on the topics of international market entry, investment flow, and brand globalization at the upcoming International Market Entry Roundtable taking place on February 21st, 2006 at the Hotel Baltschug Kempinsky in Moscow, Russia. With more U.S. companies investing in the Russian industrial sectors, the interest towards the U.S. market from the Russian counterparts is increasing as well.

Brands are eager to do more globally

With U.S. brands seeking to continue to develop business in the Russian Federation and Eastern Europe, some of the leading Russian brands are beginning to invest heavily into U.S. market entry as well. The movement is across multiple sectors, not necessarily just the traditional players in energy or natural resources, such as Lukoil. Starting with vodka brands, such as Imperia, and beer brands, such as Baltika, the Russian industrial sectors including food, textiles, machinery, and media are invading the U.S. mainstream as well as ethnic, Russian-Speaking, consumer and B2B markets.

Case Study Examples - Channel1Russia, LUKOIL

Having built a formidable level of recognition among the Russian-speaking population worldwide, Channel1Russia Worldwide (C1RW), the largest media company in Russia, is continuing its success by expanding its Russian-speaking market presence in North America. Among its major movie production successes is the epic fantasy Night Watch distributed by Fox Searchlight in the U.S. As the fastest-growing Russian-language network in the United States, C1RW has posted explosive subscriber growth in the U.S. by adding tens of thousands of households every month, which translated into a 35% growth rate in the first half of 2005.

Even the traditional energy giants, such as Lukoil, are getting closer to the U.S. consumers. With the introduction of new gas station locations in the Eastern part of the United States, Lukoil is moving quickly with the announcements of consumer-based debit/credit cards and other promotional activity.

Enabling success through savvy marketing

With over four million Russian-speakers in the U.S. alone, as per the 2004 U.S. Census addendum and Global Advertising Strategies research, the market is rapidly maturing boasting one of the highest average household incomes (over $60,000) and annual buying power(1)

approaching $100 billion. With this kind of spending power, the Russian brands are eager to explore the U.S. based Russian-speaking market, and potentially cross-over to the mainstream consumer segments. Global Advertising Strategies' unique campaign management methods, coupled with strong vertical industry relations will immediately yield results for major advertisers seeking quick entry into and long-lasting relationships with the Russian-speaking segment in North America and beyond.

To strengthen its repository of intellectual capital, Global Advertising Strategies is unveiling a 'Russian-American Consumer Report' which covers the consumer behavior and preferences for this thriving population segment of 4 million people. The report will be available as of February 27th on Global Advertising Strategies' Web site (www.ethnicusa.com) or by calling Alex Romanovich at [phone] x128.

Aside from strong relations within Telecommunications, Tourism and Transportation, and Financial Services industries, Global will rely on unique and proprietary integrated-marketing methods to engage advertisers in U.S. and Canada and leverage its relationship with the leading brands on both sides of the ocean. "As a leader in the North American Russian-speaking market, our creativity, as well as our knowledge and ability to deliver results, provides a unique combination of assets to any international brand seeking niche market entry, inclusive of ethnic, international consumer and B2B markets," said Givi Topchishvili, Global's founder and CEO.

About Global Advertising Strategies

Global Advertising Strategies is a leading integrated-marketing, research and advertising consultancy, specializing in helping companies reach fast growing niche, multicultural and emerging markets in the U.S. and worldwide. Global's market/product optimization methods, ROI-centric campaign management strategies, and unique industry segment knowledge have been a catalyst for clients worldwide. Global's practical understanding of the fast growing ethnic and multicultural markets enables growth of many international and regional leaders, while measurably improving their market position. A partial list of past and current clients includes Aerosvit Ukrainian Airlines, Aeroflot, Lufthansa, SAP, WDT, Primus Telecommunications, FirstUnion Securities, Heineken and MoneyGram. Headquartered in New York City, with offices and affiliates in Moscow, Russia and locations worldwide, Global Advertising Strategies is privately owned and backed by international investors. For further information call [phone] x128 or visit at www.ethnicusa.com.

(1)Buying Power Calculation Methodology

Because there is no direct measure of Russian-speaking American population buying power, the estimates reported here were calculated using national and regional econometric models, univariate forecasting techniques, and data from various U.S. government sources. In general, the estimation process has two parts: estimating disposable personal income and allocating that estimate by ethnicity. Disposable personal income--the share of total personal income that is available for spending on personal consumption, personal interest payments, and savings--measures the total buying power of an area.