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Gizmo zaps out TV everywhere.

Marking perhaps the worst week in the TV industry, the last week of April was renamed TV Turnoff week, in an effort to protest television consumption. The event, which was initiated in the U.S. in 1994, has quickly spread to other countries whose residents are sick of the over-saturation of the telly. And the hottest item to have for this year's TV Turnoff week was the 'TV-B-Gone', a universal remote control that can turn off virtually any TV anywhere, much to the chagrin of store and bar owners. Ad Busters, a Vancouver, Canada-based magazine which stages campaigns against over-consumption and media concentration, and supports the TV-free week, sold 2,500 devices at U.S.$10 each in a few months.
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Title Annotation:WORLD; "TV-B-Gone" of Cornfield Electronics Inc.
Publication:Video Age International
Article Type:Brief Article
Geographic Code:1CANA
Date:May 1, 2005
Words:121
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