Printer Friendly
The Free Library
22,741,889 articles and books

Giving technical presentations to non-technical audiences; Part 7: essentials of delivery.

With a little practice, anybody can achieve a personal, convincing, smooth delivery.

In previous parts of this series, we discussed various aspects of preparation. Now it is time to address a major concern of presenters: delivery. If you think an easy-going eas·y·go·ing also eas·y-go·ing  
a. Living without undue worry or concern; calm.

b. Lax or negligent; careless.

, convincing, smooth delivery is beyond you, take heart: anybody can achieve this goal by following a few simple guidelines.


Perfect mastery of delivery techniques will do you no good if your attitude to the audience is negative. Suppose your audience includes salespeople sales·peo·ple  
Persons who are employed to sell merchandise in a store or in a designated territory.
 and some higher-level managers. As a specialist, you may feel somewhat superior to the salespeople, thanks to your deeper knowledge. On the other hand, looking at some of the managers, your guts may be twisted with terror. Both of these attitudes are sure to show themselves and ruin all your efforts at persuasion.

To reach and convince people, you must genuinely care about them and their needs. You are not there to impress them or others: you're there to give the salespeople something they can use to work better with customers, and the managers some information that helps them in their tasks of planning and controlling. Presumably pre·sum·a·ble  
That can be presumed or taken for granted; reasonable as a supposition: presumable causes of the disaster.
, you kept that in mind while preparing your material; now remember it as you face them. With the right attitude, you will find it easy to express enthusiasm for the audience and for your message--and that is the ultimate key to a great delivery.


The speakers we most admire are personal and comfortable with the audience. How do they do this, in such an intrinsically uncomfortable, one-against-many setting? By breaking through the physical barriers so they can connect with listeners as individuals.

Take position first. The setup encourages you to stay up front, isolated from the audience. Now they look like a threatening crowd; eye contact is hard to achieve; movement seems senseless sense·less  
1. Lacking sense or meaning; meaningless.

2. Deficient in sense; foolish or stupid.

3. Insensate; unconscious.
; and you have to yell to be heard. All that changes when you ignore the podium podium

In architecture, a pedestal on a large scale. It may be any of various elements that form the base of a structure, such as the platform forming the floor and substructure of a Classical temple, a low wall supporting columns, or the structurally or decoratively
 or speaker's table and move into the audience (insofar in·so·far  
To such an extent.

Adv. 1. insofar - to the degree or extent that; "insofar as it can be ascertained, the horse lung is comparable to that of man"; "so far as it is reasonably practical he should practice
 as the room allows it). Suddenly you are eye-to-eye with individuals and easy to see and hear. What's more, your decision suggests that you're comfortable with them, and this in turn makes them more comfortable with you Finally, you now have good reasons to keep moving--for instance, to let everybody see whatever visuals you are projecting, to get in closer contact with some other audience members, and to avoid showing your back to anybody for more than a few moments.


Good speakers are easy to hear and understand, and they keep us engaged by varying speed and emotion. The obvious advice, then, is to speak clearly and at a good volume, to vary your speed, and to put generous amounts of emotion into your sentences.

Unfortunately, many people can't follow this advice in such a straightforward way. For instance, some people rush uncontrollably. This may stem from a deep fear that they're wasting the audience's time. The cure is not to slow down mechanically (probably ending up with a nervous monotone mon·o·tone  
1. A succession of sounds or words uttered in a single tone of voice.

2. Music
a. A single tone repeated with different words or time values, especially in a rendering of a liturgical text.
) but to super-articulate. This has three benefits: (1) your speech will become clearer without becoming monotonous; (2) you will automatically slow down, because pronouncing pro·nounc·ing  
Relating to, designed for, or showing pronunciation: a pronouncing dictionary. 
 every sound properly takes time, (3) speaking clearly is a positive, audience-focused effort, rather than a negative, self-conscious correction.

Once you are not hurtling along at teeth-rattling speed, you will have at least a chance of putting feelings into what you say. Here, as in other areas, your basic attitude will carry you through. If you care about your listeners and your message for them, your emotions will show themselves in natural, appropriate ways: in your voice, in your smile or other facial expressions facial expression,
n the use of the facial muscles to communicate or to convey mood.
, and in energetic gestures that underline underline

an animal's ventral profile; the shape of the belly when viewed from the side, e.g. pendulous, pot-belly, tucked up, gaunt.
 your words.

Next time, we will look at some additional delivery issues, including handling of notes and visuals.


Cheryl and Peter Reimold have been teaching communication skills to engineers, scientists, and businesspeople for 20 years. Their latest book, The Short Road to Great Presentations (Wiley, 2003), is available in bookstores and from Their consulting firm Noun 1. consulting firm - a firm of experts providing professional advice to an organization for a fee
consulting company

business firm, firm, house - the members of a business organization that owns or operates one or more establishments; "he worked for a

See: Preferred equity redemption stock
 Communications (telephone: 1 914 725 1024, e-mail, offers businesses consulting and writing services, as well as customized in-house courses on writing, presentation skills, and on-the-job communication skills. Visit their web site at

COPYRIGHT 2004 Paper Industry Management Association
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion




Article Details
Printer friendly Cite/link Email Feedback
Author:Reimold, Peter
Publication:Solutions - for People, Processes and Paper
Date:Dec 1, 2004
Previous Article:Calendar.
Next Article:Living on borrowed time.

Related Articles
Talking tax: how to make a tax presentation.
Avoiding the "Oops!" in Presentations.
Giving a technical briefing.
Giving technical presentations to non-technical audiences; Part 3: magic questions.
Giving technical presentations to non-technical audiences; Part 5: a fail-safe structure for your ideas.
Will they throw eggs? How to speak with professionalism and pizzazz.
Enhancing nurses' presentation skills: giving presentations is an essential part of nurses' professional development but for many it can be a...
Effective communications: delivering presentation.
Effective communications: delivering presentation.

Terms of use | Copyright © 2014 Farlex, Inc. | Feedback | For webmasters