Giving Customers the Sun, the Moon and the Stars: Leading Telescope Manufacturer Explores Innovative Approach to Product Marketing.-- Unusual Product Catalog Described as "Work of Art" -- IRVINE, Calif. -- After leading the telescope industry in optical quality, design, and manufacturing for more than 20 years, Meade Instruments
Meade Instruments Corporation (aka Meade) is a company based in Irvine, California, that manufactures and imports telescopes, binoculars, spotting scopes, microscopes, CCD cameras and telescope is leading the industry with something else: a revolutionary way to showcase astronomical products. Telescope catalogs are notorious for providing detailed content on product features and technical specifications. But the new 2007 Meade Instruments catalog takes a radically different approach: it sells the joy of exploring the night sky. Dr. P. Clay Sherrod of the Arkansas Sky Observatory calls the catalog, "Radically different. A work of art." He adds, "It reads like a novel." In addition to the standard product information one would expect, the 2007 Meade Instruments catalog contains stunning astrophotographs (shot by amateurs with Meade equipment), stories of astronomers (both famous and not-so-famous), and inspirational tales of discovery. Any person who thumbs through its pages will find this catalog is filled with more than telescopes. It's filled with a sense of wonder. Famed astrophotographer Jason Ware says, "It feels more like a book about the love of astronomy than a cold product catalog." Astronomical League The Astronomical League is an umbrella organization of amateur astronomy societies. Currently their membership consists of over 240 organizations across the United States, along with a number of Members-at-Large, Patrons, and Supporting members. Vice President Terry Mann agrees, "I have to say it is beautiful. The photography of both the night sky and the people who explore it is phenomenal." Read why famous comet-discoverer David Levy David Levy may refer to:
"Our intent was to celebrate the passion of our core customers, and, at the same time, inspire novice and would-be astronomers to explore the night sky," says Rich Jorgensen, Meade senior vice president of marketing. "It's the market leader's job in any category to grow the category. That's exactly what we expect this catalog to do." The 2007 Meade Instruments catalog is available online at meade.com/catalog. About Meade Instruments: Now in its 28th year, Meade Instruments (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :MEAD) is the world's largest manufacturer of telescopes. A leader in optical design and innovation, the company's top-of-the-line RCX RCX Robot Command Explorer RCX Robotic Command Explorer (Lego Mindstorms Robotics Invention System Kit) RCX RF Cross Connect RCX Remote Command Execution 400 telescopes won a Popular Science Best of What's New Award in 2006. Meade's founder, John C. Diebel, won the prestigious Bower Award from the Franklin Institute Franklin Institute, in Philadelphia; chartered and opened 1824 "for the promotion of the mechanic arts," the first of its kind in the country. It was named for Benjamin Franklin. Since the 19th cent. in 1998 for, "helping ordinary people experience the discipline, wonder and excitement of scientific inquiry." Past Franklin Institute Award recipients include Alexander Graham Bell Graham Bell could refer to:
Hawking, Stephen William Hawking . |
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