Given the Multitude of Products in the Beauty and Personal Care Categories, and the Dynamic Retail Environment, There Are a Number of Powerful Market Drivers.DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c30624) has announced the addition of Beauty and Personal Care Products Consumer in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. to their offering Retail channel expansion for cosmetics and personal care products, from traditional retail stores, catalogs and direct sellers into the Internet and other home shopping Home Shopping commonly refers to the electronic retailing / home shopping channels industry, which includes such billion dollar companies as HSN, QVC, eBay, ShopNBC, Buy.com, and Amazon.com. channels, is having a significant impact on the way women, particularly, shop for and buy these products. Online sales in particular are poised for significant growth. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. industry sources, e-commerce sales of cosmetics and fragrances are expected to grow 33% in 2005 to reach 12% of total category sales by the end of 2005. Given the multitude of products in the beauty and personal care categories, and the dynamic retail environment, there are a number of powerful market drivers. These include demographics (gender, race/ethnicity and age), income and general economic conditions. Industry-related drivers include product innovation, as well as the growing effort by some manufacturers to expand offerings into both the mass and prestige channels. In the home shopping channel, broadband penetration and an increase in the number of TV programs selling cosmetics and other personal care products are driving sales. However, the home shopping channel faces significant challenges--namely, the desire of consumers to sample products before purchase, and to have customer service support in choosing the right products. This report focuses on the multi-channel retail distribution and purchase incidence of beauty and personal care products, and explores the reasons why consumers shop in various channels for such products. It also examines how consumers of beauty and personal care products may shop across multiple channels during product trial, usage, re-order, or in response to marketing or promotions by retailers or manufacturers. Purchase activity across the following channels is explored through analysis of our primary online consumer research: Traditional retail channels: Food/drug/mass merchants Department stores This is a list of department stores. In the case of department store groups the location of the flagship store is given. This list does not include large specialist stores, which sometimes resemble department stores. Specialty stores (Origins, Ulta, etc.) Home shopping and direct channels: Mail order/catalogs Internet TV infomercial/QVC Direct selling Direct selling is the marketing of products or services to consumers through sales tactics including presentations, demonstrations, and phone calls. It is sometimes also considered to be a sale that does not utilize a "middle man" such as a retail outlets, distributors or brokers. agent (Mary Kay Mary Kay is a brand of skin care and color cosmetics sold by Mary Kay Inc. Mary Kay World Headquarters is located in the Dallas suburb of Addison, Texas. Mary Kay Ash (d. November 22, 2001) founded Mary Kay Inc. on Friday, September 13, 1963. , Avon, etc.) The report explores which products are purchased in which channels, and the reasons why consumers shop in multiple channels and how retailers and manufacturers' multi-channel strategy can influence sales or shopping occasions. Beauty and personal care products included in this report are: Cosmetics: Eye shadow, eye liner Eye liner is a cosmetic used to define the eyes. It is applied around the contours of the eye to create a variety of aesthetic illusions. Usage Eyeliner was first used in Ancient Egypt as well as Mespotamia as a dark black line around the eyes. , eye brow makeup, mascara; lip stick, gloss or color; concealer con·ceal·er n. 1. One that conceals. 2. A facial cosmetic used to cover blemished skin. , face powder, foundation, and blush or cheek color. Facial skin care products: Anti-aging creams or lotions, wrinkle-reducing or wrinkle minimizing products, microdermabrasion Microdermabrasion (often referred to as Microderm) is a cosmetic procedure popular in day spas, doctors' practices, and medical spas, in which the stratum corneum (dead outermost surface of the skin) is partially or completely removed by light abrasion. kits (scrubs, masks, peels), eye creams or gels, and acne skin care products. Body skin care products: Body creams/lotions that moisturize and tone skin, anti-cellulite cream, creams and lotions that reduce or minimize stretch marks, anti-aging body lotions or creams, and soap, bath or shower products. Hair care products: Shampoo and conditioner, hair styling products, hair styling tools like straighteners or blow dryers, hair loss products and hair removal products. Fragrances: Men's cologne and women's perfume. Men's toiletries toi·let·ry n. pl. toi·let·ries An article, such as toothpaste or a hairbrush, used in personal grooming or dressing. toiletries npl → artículos mpl de aseo (= : Shaving products and grooming kits. Children's personal care products are excluded from the scope of this report, as are deodorants, hair coloring, and other personal care products not listed above For more information visit http://www.researchandmarkets.com/reports/c30624 |
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