GiveMeTalk!'s MediaCasting Strategy Supported by Latest Arbitron Findings.Business Editors SAN FRANCISCO--(BUSINESS WIRE)--May 25, 2000 GiveMeTalk! announced today that Arbitron's latest report "Advertising Agencies Speak Out About Webcasting" supports GiveMeTalk!'s MediaCasting strategy. The Arbitron Arbitron (NYSE: ARB) is a radio audience research company in the United States which collects listener data on radio audiences similar to that collected by Nielsen Media Research on television audiences. report identifies positive shifts taking place in the webcasting market and the increased focus among advertising agencies to sell advertising and sponsorships around rich media content on the Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the . "The Arbitron report reinforces GiveMeTalk!'s MediaCasting strategy, which focuses on redefining the webcasting market through GiveMeTalk!'s suite of easy-to-use, self-publishing services and tools," said Ted Ganchiff, Founder and Employee Number One of GiveMeTalk!. "GiveMeTalk! MediaCasting services are revolutionizing the webcasting market by offering consumers and companies of all sizes the ability to easily produce their own rich media programming," said Ganchiff. "In turn, this provides ad agencies and media buyers with incredibly pure targets for sponsorships and advertising." GiveMeTalk! developed it's it's 1. Contraction of it is. 2. Contraction of it has. See Usage Note at its. it's it is or it has it's be ~have own MediaCasting services to take advantage of this shift in the webcasting market and has been evangelizing the importance of low cost, self-publishing solutions for the past year. "GiveMeTalk! allows individuals and businesses worldwide to easily create and broadcast any audio content, and thousands of GiveMeTalk! broadcasters have registered in the past months," said Ganchiff. "We are literally creating new affinity-based sponsorship inventory every hour of the day." Arbitron's study -- the result of exhaustive interviews with senior level advertising agency executives, conducted January January: see month. through March of this year serves up leading indicators Leading Indicator A measurable economic factor that changes before the economy starts to follow a particular pattern or trend. Leading indicators are used to predict changes in the economy, but are not always accurate. of the sponsorship and advertising potential behind rich media and webcasting. - 56% of agencies not currently placing webcast ads are likely to try it this year - 81% of executives agree that webcasting will get a significantly larger share of ad spending in the next three years - 69% of agencies using webcasting plan to spend more this year "This is the new market opportunity I recognized when I joined GiveMeTalk!", says GiveMeTalk! CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. William Gross, who served as Senior Vice President and General Manager of Walt Disney's Jumbo jum·bo n. pl. jum·bos An unusually large person, animal, or thing. adj. Unusually large: jumbo shrimp; a jumbo jet. Pictures prior to GiveMeTalk!. "Our business model captures revenue potential that doesn't exist in traditional media and webcasting services. This puts GiveMeTalk! in a strong leadership position in this new and fast-growing market. These are indeed exciting and revolutionary times for our business." Arbitron's study is available at www.arbitron.com/studies/agencies.pdf.. About GiveMeTalk! GiveMeTalk! is the leader in do-it-yourself Internet talk radio Audio coverage of news events digitized into Internet files at the National Press Building in Washington, DC. ITR files are distributed to FTP sites for users with computers that have sound capabilities. , providing services to users worldwide and giving anyone the chance to be a talk radio star and listen to a wide range of talk shows produced around the world. GiveMeTalk! recently received a round of funding from top Internet executives and individuals in the venture capital community, and is privately owned. The company is headquartered in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , with an engineering development office located in Chicago. Additional corporate information in available at www.givemetalk. |
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