Give your mum a good hair day! Mother's Day makeover on offer in top city salon.

Byline: by EMMA PINCH

ALL mums are special. But this is your chance to show just how much you appreciate her.

Legendary city hairdresser Herbert Howe, of Herbert of Liverpool, is to give 50 lucky mums a once-in-lifetime makeover for Mother's Day.

"I want to give 50 mums a real treat," says Herbert, who owns the Bling Bling salon in Hanover Street. "It's a day that's all about them."

Herbert and his 22 stylists will work all day on Saturday March 21, cutting, colouring, and styling so each mum walks out of the salon feeling a million dollars. They will be treated to flowers, chocolates and champagne and famous guests will pop in throughout the day.

It's a tradition Herbert began three years ago as a tribute to his own beloved mother Queenie, his receptionist for 30 years.

The make-over, he says, will provide the perfect pick-me-up for any mum who has been though a difficult time.

"When my mother died four years ago I felt I had to do something on Mother's Day for other mums," he says.

"Everybody's mum will be treated as specially as if she was my mum.

"It's my way of celebrating the people of Liverpool and giving something back."

Last year Ricky Tomlinson called in to say hello, in character as Jim Royle, and the Lord and Lady Mayoress joined the party atmosphere.

Winning mums can have a complete restyle, and enjoy highlights, lowlights or an all-over new colour, in a total package worth between pounds 175 and pounds 200.

The event is something Herbert's stylists look forward to all year.

"For us it's about the feelgood factor.

Everyone one of my stylists is humbled by the experience."

HOW TO ENTER

TO BE in with the chance to win a hair make-over for your mum, or someone who you regard as your "mum", simply tell us why she deserves it.

It might be she's been through the mill lately; maybe she's stuck by you thick and thin. Or maybe you just want to say "I love you". The best stories will be featured in the ECHO.

Send your nominations to: Mother's Day Competition, c/o Emma Pinch, Liverpool Echo, Old Hall Street, Liverpool, L69 3EB. Or send your entry by email to [e-mail] Include your mum's address and a daytime and evening contact number.

Closing date for all nominations is Tuesday March 17, 2pm.

Nominations should include a 300 word summary of why your mum deserves the treat.

Winners must be available to have an appointment with Herbert on Saturday March 21. Any winners wishing to have their hair coloured or highlighted must be attend for skin-testing at least 24 hours beforehand.

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FLASHBACK: Ricky Tomlinson washes hair during last year's Mother's Day makeovers Picture: JASON ROBERTS; IN ACTION: Herbert does Katie Dodd's hair on Mothers' Day last year