Give the gift of green.

Autumn's cool, crisp weather is just starting, but the busy holiday season is just around the corner, This year it is even easier to accomplish your shopping tasks, help the environment, and support AMERICAN FORESTS all at once with a GIVE Green Gift Card from Macerich [R], branded by American Express [R].

The GIVE Green Gift Card is available for purchase online at www.givethegiftcard.com, and nationwide at more than 70 shopping centers--making it both convenient and simple to juggle all that the season requires.

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The GIVE Green Gift Card is the only shopping-center gift-card program that benefits the environment. A portion of every card purchased goes to benefit AMERICAN FORESTS, who plants trees to grow a healthier world through forest ecosystems.

"Gift cards are more valued by recipients now than ever, because in the current economy, this is a chance to purchase exactly what they want and need the most, "said Tina McCuddin, vice president of gift-card product development and marketing for Macerich. "Providing an easy way to help the environment at the same time is an added benefit--one we think is really helping our GIVE Green Gift Card program's continued growth."

Helping to support AMERICAN FORESTS' mission costs less than a dollar more than a traditional gift card, and those mere pennies translate into something both the giver and the recipient can feel good about.

Even the gift card's packaging has a sustainable touch, with 30 percent of it sourced from post-consumer recycled materials.

There's also an extremely practical benefit to these gift cards compared to other retailer cards available to shoppers this season. GIVE Green Gift Cards, available in denominations ranging from $20 to $500, can be redeemed at any U.S. retailers and restaurants that accept American Express cards.