Give the Gift of Simplicity This Holiday Season with Innovative Products from Philips.

NEW YORK -- Step inside Philips Wonderland and experience holiday gifts that bring simplicity to ever day life in the home and on the go. Philip Electronics today opened the doors to its annual Holidays in June product preview featuring great gift ideas designed to meet consumer needs.

A leading force in innovation, Philips delivers gifts of simplicity that excite the senses. Choose from its diverse portfolio of personal care and wellness, audio, video, television, and lighting products and inspire family and friends on your holiday shopping list to create an environment all their own.

Lighting up the future of home entertainment with Philips' Ambilight(TM) technology

Ideal for holiday entertaining in style, Philips Ambilight HD FlatTV range takes the HD viewing experience to new heights and are gifts the entire family will enjoy year round. These new products combine the best in picture performance with Philips proprietary Ambilight technology and packages them in stunning designs to deliver an unequalled home entertainment experience.

Ambilight is the next step in the evolution of television. Combining expertise from Consumer Electronics, Lighting and Research, Ambilight technology analyzes - in real time - the incoming television signals and projects lighting onto the wall behind the set, enveloping the viewing environment in color that matches the content on the TV. The Ambilight effect is projected from the back of the FlatTV and automatically changes colors and intensities to match the picture on the screen.

Ambilight also offers stress-relief for the eyes. Tests show that by providing a well-balanced amount of light behind the TV set, the range in motion of the iris muscle is reduced. This leads to more relaxed viewing. And it eliminates the need for additional lighting while watching TV. In fact, research by the Lighting Research Center at Rensselaer Polytechnic Institute concluded that Ambilight does appear to provide a benefit with respect to eyestrain, visual comfort and fatigue over conventional television viewing without this feature.

Ambilight sets will enhance the look and entertainment value throughout a home. A 37" LCD two-channel Ambilight is ideal for a bedroom or guestroom, while a three-channel 42" or 50" Ambilight Surround will wow any living room or home theater. The latest refinement is the new 42" Ambilight Full Surround. A soft glow emanates from four sides of the screen creating a "floating" effect. It draws the viewer into the on-screen action like no other television. A built-in canvas showcases the Ambilight magic on any kind of wall and in any kind of environment.

As more and more consumers are enjoying HD technology, Philips is leading the way in providing them a full HD solution. In addition to the Ambilight FlatTV line, Philips is enhancing consumers' HD experience with its new Blu-ray Disc(TM) solutions. A founding member of the Blu-ray Disc Association, Philips showcased its all-in-one PC Writer (TripleWriter(TM)), consumer Blu-ray Disc Video player (BDP9000) and new Blu-ray media (BD-R and B-RE, single layer 25 GB(1) and dual layer BD-R and BD-RE 50 GB) as products to truly provide an HD holiday.

Blu-ray solutions offer consumers the ultimate storage platform for HD entertainment and digital archiving, providing consumers the ability to store massive amounts of content on a single disc. Blu-ray Disc technology has the support and technological innovation behind it to be the industry leader and is supported by more than 160 of the world's largest gaming manufacturers, movie studios, consumer electronics and PC manufacturers.

Ensuring mobile consumers can access digital content

Busy consumers will appreciate Philips' GoGear(TM) jukeboxes (HDD1850, HDD6330, SA9100, SA9200), which offer flexible features, intuitive control and compact design. All four players feature backlit sensory touchpads and Philips' acclaimed SuperScroll(TM) system for speedy and precise navigation through a music collection. Listeners simply tap or drag their finger along the touch-sensitive strip to maneuver through their library of music and photos. Intuitive graphic icons, as well as album art, help illustrate menus and music tracks, while music collections are arranged into easy-to-understand categories such as artist, album, genre and playlists. To ensure maximum compatibility with the growing number of legitimate music download services, the Philips' GoGear jukebox range supports Microsoft's PlaysForSure(TM) initiative.

Philips' portable DVD players offer a compact travel companion for the busy travel season. The PET320 and PET1002 ensure holiday travelers can escape into their favorite movies - helping reduce boring travel time. Designed around tight space constraints, the players are ideal for backpacks and luggage.

(1)- Actual storage may be less; 1 GB = 1 billion bytes

FlatTV, Ambilight, ClearLCD, TripleWriter, GoGear and SuperScroll are trademarks of Koninklijke Philips Electronics N.V.

Blu-ray Disc(TM) (BD) is a registered trademark of the Blu-ray Disc Association (BDA).

PlaysForSure(TM) is a trademark of the Microsoft Corporation

Grooming products that make holiday shopping smoother

This holiday season, both men and women will feel a little more confident in their party clothes with simple grooming solutions from Philips Norelco.

Give the guy on your list the closest rotary shave available without depleting your holiday spending account. New from Philips Norelco this year are the 7240XL and 7180XL featuring two unique designs that offer the same great shave. Both models, ranging in price from $59.99-$69.99, feature Philips Norelco's patented precision cutting system and can be rinsed under water for easy clean up.

Or, surprise him with a gift he'll use again and again - the Philips Norelco Bodygroom, which allows men to trim and remove hair from all parts of the body simply and easily. Specifically designed for grooming below the chin, Bodygroom offers a better, more convenient solution for body hair maintenance.

Rounding out the Philips Norelco line is an advanced, hair removal system that features new technology for ease in long-lasting hair removal. Give her the gift of smooth, beautiful legs with the Philips Norelco Satinelle Ice epilator. It features hypo-allergenic ceramic epilating discs that remove hair with less skin irritation than metal discs found in most conventional epilators and a unique skin cooling massager that attaches to the epilator to help reduce the discomfort of epilating.

New Lighting technology creates dramatic effects for the home

Philips continues to strengthen its category leadership position by being at the forefront of incorporating emerging technology solutions like LEDs. LEDs (Light Emitting Diodes) represent the next generation of cutting-edge lighting products that offer endless options for creating appealing and dramatic light effects. Wind, weather and dust resistant, LEDs work both indoors and out and last up to 100 times longer then standard incandescent lamps. They use 90% less energy than traditional lighting sources and have a low heat output which decreases overall energy use

Better oral health for the entire family

This holiday season, Philips Sonicare is introducing two product lines that encourage overall oral health for the entire family. New this year, the Sonicare Elite e9500 features a unique Custom Care System with two speed settings and two different customized brush heads making it an easy and effective way to remove plaque from hard-to-reach areas. The Gentle speed setting is ideal for sensitive areas and to lightly massage gums while the Max speed setting provides a thorough everyday cleaning.

Designed just for teens, the new Philips Sonicare Xtreme e3000 encourages better brushing habits. When teens use Sonicare's patented technology with the two-minute automatic timer they'll love the results, naturally whiter healthier teeth. And parents can look forward to better check-ups, it's guaranteed!

Babycare products provide piece of mind to parents all year through

Whether entertaining a large holiday crowd or enjoying an intimate evening at home, the new Philips digital baby monitors offer parents complete peace of mind, ultimate mobility and total reliability in monitoring baby. The Philips digital monitors use DECT (Digital Enhanced Cordless Telecommunication) technology, an innovative digital technology developed for use in cordless telephones, which guarantees no eavesdropping or interference from any other device. The baby unit's ultra-sensitive microphone picks up every sound the baby makes and the crystal-clear loudspeaker on the parent unit transmits this sound perfectly -as clear as standing next to the baby's crib.

Treat yourself to a single-serve upgrade with the Senseo Supreme Coffee Maker

Enjoy a sensational cup of fresh, gourmet coffee this holiday season with the new Senseo Supreme Coffee Maker. The Senseo single-serve coffee maker's first model upgrade since its introduction in 2004 is available in a new chrome silver body and features an assortment of consumer-inspired improvements such as an adjustable spout, an extra large water reservoir, water level indicator lights and the ability to select coffee volume via an interactive LCD display. The patented brewing process of the Senseo Coffee Maker makes a delicious cup of coffee using pre-measured pods in under a minute. With a wide variety of coffees and cappuccino available, every cup can be brewed according to personal taste.

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is one of the world's biggest electronics companies and Europe's largest, with sales of $37.7 billion (EUR 30.4 billion) in 2005. With activities in the three interlocking domains of healthcare, lifestyle and technology and 161,500 employees in more than 60 countries, it has market leadership positions in medical diagnostic imaging and patient monitoring, color television sets, electric shavers, lighting and silicon system solutions. News from Philips is located at www.philips.com/newscenter.