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Give and Get $5: Red Roof[R] Locations across the Country High Five's Guests with $5.00 Cash Back to Those Who Donate to Feeding America[R].


Unprecedented Promotion is in Conjunction with Country Music Star, Red Roof Brand Ambassador A brand ambassador is a celebrity used to help advertise a product or service. Importance
A company achieves some clear-cut goals by using a brand ambassador. It works out in building brand loyalty, as the consumer may have interest on that particular celebrity.
 and Feeding America Spokesman, Phil Vassar

COLUMBUS, Ohio Columbus is the capital and the largest city of the American state of Ohio. Named for explorer Christopher Columbus, the city was founded in 1812 at the confluence of the Scioto and Olentangy rivers, and assumed the functions of state capital in 1816.  -- Red Roof[R] guests will be high-fiving Thanksgiving week when they pocket a five dollar bill for making a dollar donation to charity. Red Roof will give $5 cash back to every guest making a minimum $1 donation to Feeding America[R] during the week of Thanksgiving, Sunday Nov. 22 through Sunday Nov. 29. Donations must be made at the property and guests will receive the rebate upon check out; the $5 back is per stay, not per night. It is Red Roof's way of giving back and showing their thanks by teaming up with Feeding America and Country Music artist and Red Roof Brand Ambassador, Phil Vassar to help put food on American tables over the holidays.

Country Music star Phil Vassar, who recently released his single, "Everywhere I Go," earlier this year, was the spark for this promotion. Vassar, a Red Roof Brand Ambassador and an invaluable part of the company's Red Roof Loves Country campaign, is also a national spokesman for Feeding America and tirelessly raises money for the organization. "Feeding America gives to so many across this country," says Vassar. "I've always been a big supporter of theirs because I believe in their mission, their purpose and their amazing results; their network supports approximately 63,000 local charitable agencies that distribute food directly to Americans in need."

"Everywhere our guests go this season, and check in at a Red Roof, they will have the opportunity to show their holiday spirit by giving to a worthy cause," says Marina MacDonald, SVP SVP S'il Vous PlaƮt (French: Please)
SVP Senior Vice President
SVP Schweizerische Volkspartei (Swiss People~s Party)
SVP Society of Vertebrate Paleontology
SVP Social Venture Partners
SVP St Vincent de Paul
, Sales and Marketing, Red Roof Inn Red Roof Inn is a hotel chain in the United States. It is a chain trying catering to budget travelers, Red Roof properties are often distinguished by the large dark-red shingle roof that gave them their name. There are over 359 Red Roof locations in 48 states. . "Red Roof is happy to reward our guests' generosity--it's the perfect way to celebrate Thanksgiving."

The promotion will also be supported through various channels including a series of Phil Vassar radio interviews across the country; radio promotions; Redroof.com banners that link to the Feeding America website for additional donations; a reservation center on-hold message recorded by Vassar; lobby posters and front desk materials in 350+ hotels; and a GAC-TV spot tag among other initiatives.

The Red Roof Thanksgiving High Five promotion kicks off a season of savings for Red Roof guests this winter. See our Snowbird snowbird: see junco.  and Red Hot Deals Travel Roundups to learn more and go to redroof.com for full details.

About Red Roof[R]

Red Roof[R] is a leader in the economy hotel market with both franchised and corporate-owned properties, serving millions of guests each year. The company and its hotels are known for a warm and welcoming spirit, along with higher-end amenities at an economy price. With coast-to-coast locations, Red Roof has nearly 350 properties. Currently completing a $250 million renovation, every Red Roof will feature Smart-by-Design[R], value-added amenities that are simple and economical, yet meet the needs of Red Roof's most frequent guests. Red Roof recently unveiled its All-Inclusive King Room, offering guests an enhanced communication package with other top-flight room amenities. The Columbus, Ohio-based company has more than 4,500 employees. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit redroof.com.

About Feeding America[R]

Feeding America is the nation's leading domestic hunger-relief charity and feeds America's hungry through a nationwide network of member food banks in a fight to end hunger. Each year, the Feeding America network provides food assistance to more than 25 million low-income people facing hunger in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , including more than 9 million children and nearly 3 million seniors. Their network of more than 200 food banks serves all 50 states, the District of Columbia District of Columbia, federal district (2000 pop. 572,059, a 5.7% decrease in population since the 1990 census), 69 sq mi (179 sq km), on the east bank of the Potomac River, coextensive with the city of Washington, D.C. (the capital of the United States).  and Puerto Rico Puerto Rico (pwār`tō rē`kō), island (2005 est. pop. 3,917,000), 3,508 sq mi (9,086 sq km), West Indies, c.1,000 mi (1,610 km) SE of Miami, Fla. . Those agencies operate more than 70,000 programs including food pantries, soup kitchens, emergency shelters, and after-school programs. For more information go to feedingamerica.org.

About Phil Vassar

This Virginia-born singer/songwriter has made his mark in Nashville as an acclaimed performer and musician. Known not only for his knack for hit songwriting, but for his compelling and highly entertaining skills on the piano, Phil has achieved a long list of Top 20 hits on country radio, including 9 #1 songs throughout his career. Currently gearing up for the release of his next studio album, Traveling Circus, Phil has been hard at work writing, recording and producing; his new single, "Everywhere I Go," is climbing up the country radio charts. His accolades include two time ASCAP ASCAP
abbr.
American Society of Composers, Authors, and Publishers
 Songwriter of the Year, Billboard[R] Magazine Top New Country Artist, Billboard Country Songwriter of the Year, Music Row[R] Magazine Breakthrough Artist of the Year, and The Academy of Country Music Top New Male Vocalist of the Year as well as numerous appearances on national television shows. Most recently, Phil became a national spokesman for Feeding America (formerly Second Harvest) in an effort to help increase public awareness of hunger in our country.

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Publication:Business Wire
Date:Nov 12, 2009
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