Girls' Favorite Virtual Pal Goes Shopping with Pixel Chix(TM) Love to Shop(TM) Mall; Pixel Chix(TM) World Grows with New Environments, Features and Play Experiences.EL SEGUNDO El Segundo (ĕl sēgŭn`dō), industrial city (1990 pop. 15,223), Los Angeles co., S Calif., on Santa Monica Bay; inc. 1917. Its products include navigation and computer systems, aircraft parts, office machines, telephone apparatus, and , Calif. -- Pixel Chix Pixel Chix are interactive electronic games based on teenage girls, fashion and so forth. They are very similar to Tamagotchi in that they have an LCD screen and controlling buttons, although they are larger. (TM) is expanding her virtual world with the new Pixel Chix(TM) Love 2 Shop(TM) Mall ("Love To Shop Mall"). Launched last fall with a house, Pixel Chix(TM) was one of the hottest holiday toys of 2005. Since then, Pixel Chix(TM) has become one of the most popular electronic toys of 2006 (No. 9 property in the Youth Electronics Supercategory per NPD NPD New Product Development NPD Nouveau Parti Démocratique (Canada) NPD Narcissistic Personality Disorder NPD Norwegian Petroleum Directorate NPD Nationaldemokratische Partei Deutschlands YTD See Year-to-date. YTD See year to date (YTD). July 2006). In time for back-to-school and the holiday shopping seasons, Pixel Chix(TM) pal now works and shops in a mall, allowing girls to interact with Pixel Chix(TM) in an exciting new way - a "2-D girl shopping in a 3-D world." "Pixel Chix(TM) provides girls with a rewarding play experience that no other toy has delivered by combining humor and friendship with innovation and technology," said Stephanie Cota, vice president, girls marketing, Mattel Brands. "We're excited to continue to build the Pixel Chix(TM) world with new environments, play patterns and features, and the Pixel Chix(TM) Love 2 Shop(TM) Mall is sure to be a huge hit this holiday." With the Pixel Chix(TM) Love 2 Shop(TM) Mall, girls can interact with their virtual pal and her sassy sas·sy 1 adj. sas·si·er, sas·si·est 1. Rude and disrespectful; impudent. 2. Lively and spirited; jaunty. 3. Stylish; chic: a sassy little hat. personality with seven different input/command buttons - including work, money, break-time, shop and game/activity buttons. Additionally, Pixel Chix(TM) Love 2 Shop Mall(TM) features an LCD screen that flips from setting to setting, allowing the Pixel Chix(TM) gal to travel back-and-forth between two stores within the mall - either a boutique and food court or a salon and pet shop. With more than 20 fun games in each mall, there are nearly a "pixillion(TM)" ways girls can interact with their Pixel Chix(TM) pal. The more the Pixel Chix(TM) gal works, the more money she earns and has to spend on all the cool things in the mall, including a new pet dog or kitty, new clothes and pampering spa services. Connect For More Play! By connecting up to 10 Pixel Chix(TM) environments - including the new Pixel Chix(TM) Two-Story House (also launching this fall), the Pixel Chix(TM) Road Trippin(TM) Car or original Pixel Chix(TM) House - girls can create the ultimate virtual world, allowing their Pixel Chix(TM) pal to transition from one "house" to the next and visit with other Pixel Chix(TM) pals. The Pixel Chix(TM) Love 2 Shop(TM) Mall is powered by four AAA batteries and closes up with ease to an adorable handbag-shaped carrying case, so girls can take it on-the-go. Available at retailers nationwide for a suggested retail price of $34.99. Pixel Chix(TM) has also "set up shop" at www.pixelchix.com, where girls can experience more fabulous fun and games "Fun and Games" is an episode of the original The Outer Limits television show. It first aired on 30 March, 1964, during the first season. Opening narration and also download a Pixel Chix(TM) pal onto their desktop. About Mattel Mattel, Inc. (NYSE NYSE See: New York Stock Exchange :MAT) (www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products, including Barbie(R), the most popular fashion doll Fashion dolls are dolls designed to be dressed and redressed to reflect fashion trends or occasionally fantasy play. The dolls are typically plastic or vinyl, and are manufactured both as toys and as collectibles. They are enjoyed by many age groups. ever introduced. The Mattel family is comprised of such best-selling brands as Hot Wheels Hot Wheels is a brand of die cast toy car, introduced by American toymaker Mattel in 1968. It was the primary competitor of Johnny Lightning and Matchbox until 1996, when Mattel acquired rights to the Matchbox brand from Tyco. (R), Matchbox(R), American Girl(R) and Tyco(R) R/C R/C Radio Control R/C Reinforced Concrete R/C Rate of Climb , as well as Fisher-Price brands (www.fisher-price.com), including Little People(R), Rescue Heroes(R), Power Wheels(R) and a wide array of entertainment-inspired toy lines. With worldwide headquarters in El Segundo, Calif., Mattel employs more than 26,000 people in 42 countries and sells products in more than 150 nations throughout the world. The Mattel vision is to be the world's premier toy brands -- today and tomorrow. MATTEL, PIXEL CHIX and associated trademarks and trade dress are owned by Mattel, Inc. (C) 2006 Mattel, Inc. All Rights Reserved. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion