Giordano Fashions Middle East launches first BSX store in the Region.

Giordano Fashions Middle East, the exclusive distributors for Giordano in the Middle East launched their first BSX - Blue Star Exchange, store in the Region at the Badriya Towers in Jeddah, Saudi Arabia.BSX is one of the latest additions to Giordano International's portfolio that also includes Giordano Concepts, Giordano Junior and Giordano LadiesBSX is a youth-oriented brand focusing on personality, attitude and product styling that is simple and fashionable. The collection is presented in a distinctive and modern shop environment with the stores design using all black with white accents reflecting the smart and contradictive attitude of the younger generation."We are excited to finally bring BSX to the region. Jeddah is a great location to launch BSX knowing that it is the major urban center of western Saudi Arabia and the second largest city in Saudi Arabia. The population of the city currently stands at over 3.4 million. It is considered the commercial capital of Saudi Arabia and the wealthiest city in the Middle East " commented Sajid Sayed, General Manager Giordano Fashions Middle East.The brands' future plans include rapid growth within the region with 4 more stores opening in Saudi Arabia and 1 in Dubai by July 2008 at Reef Mall. By 2010, BSX would have gained an enormous presence in the region with 20 stores in total.

BSX with its convenient location will ensure great access to our customers and confirms the company's commitment towards always providing the consumer with additional choice and value for their purchases.

"Our intention is to help drive growth in the industry by launching new complementary brands, more stores, new stores and guaranteeing the same great shopping experience. The company has worked hard on a long term plan to ensure future development and success as well as enhancing day-to-day tasks to improve services" concluded Sayed.

[c] 2008 Al Bawaba (www.albawaba.com)