Gillette selects IRI Software as supplier for Trade Management Information System.WALTHAM, Mass.--(BUSINESS WIRE)--Dec. 14, 1994--After a six- month analysis of software vendors, The Gillette Company announced its selection of IRI Iri (ē`rē`), former city, North Jeolla (Cholla) prov., SW South Korea. An agricultural center and transportation hub, it was absorbed into Iksan. Software as its technology partner in the strategic direction, design, and implementation of its new Trade Management Information System (TMIS TMIS Tourism Management Institute of Singapore TMIS Training Management Information System (US. Army Corps of Engineers) TMIS Technical & Management Information System TMIS Technical Management Information System ). Using IRI Software's DataServer analysis software as its foundation, the TMIS will integrate scanner data with Gillette's shipment data and promotion history, enabling Gillette to perform efficient and profitable promotion planning. According to Larry Gunther, chief information officer of Gillette's North Atlantic Group, the decision to partner with IRI Software was based on several key factors. ``The Trade Management Information System is a strategic initiative for Gillette. Consequently, selecting the right business partner was critical. IRI Software's DataServer software technology, expertise in promotion planning, and superior customer service complement our technology goals,'' said Gunther. As part of a partnership agreement effective immediately in the United States, IRI Software will leverage both its long-term experience in the Consumer Packaged Goods (CPG CPG central pattern generators. ) industry and the power of its software tools and applications to design, build, train, and support the Trade Management Information System. Gillette is also investigating expanding the system to Canada and Western Europe in the future. Jeffrey P. Stamen stamen, one of the four basic parts of a flower. The stamen (microsporophyll), is often called the flower's male reproductive organ. It is typically located between the central pistil and the surrounding petals. , president of IRI Software, commented on the partnership. ``We are looking forward to working with Gillette on this strategic initiative, and we feel confident we can positively impact Gillette's promotion profitability through the implementation of the TMIS.'' IRI Software, headquartered in Waltham, Mass., develops and markets DataServer and Express, a family of On Line Analytical Processing (OLAP (OnLine Analytical Processing) Decision support software that allows the user to quickly analyze information that has been summarized into multidimensional views and hierarchies. OLAP tools are used to perform trend analysis on sales and financial information. ) software products that turn corporate data into business intelligence for marketing, sales, financial and executive applications. The company is a business of Chicago-based Information Resources Inc., (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :IRIC IRIC Institute for Research in Immunology and Cancer (Montreal, Quebec) IRIC International Relations Institute of Cameroon (Yaounde, Cameroon) IRIC Incident Reporting and Investigation Centre ), which provides a variety of software and information services for improved end-user decision making. CONTACT: IRI Software, Waltham
Robin Crandall, 617/672-4562
Edelman Public Relations, Chicago
Mark Vruno/Elizabeth Scanlon, 312/280-7000
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