Gillette Offers NASCAR Race Fans a Chance to Win $1 Million; Gillette Young Guns 'Million Dollar Race to the Finish' Promotion Gives Fans the Chance of a Lifetime.
The Gillette Young Guns "Million Dollar Race to the Finish" will give fans the opportunity to follow the progress of the six GYG drivers - Kurt Busch, Dale Earnhardt, Jr., Kevin Harvick, Jimmie Johnson, Matt Kenseth and Ryan Newman - for a chance to win $1 million. Prior to each of the first six races of the Chase for the NASCAR NEXTEL Cup, fans can log on to www.gilletteyoungguns.com to predict the finish of the Gillette Young Guns drivers.
Following each race, fans will be awarded "GYG Performance Points" based on the success of their selections. Following the first six races of the Chase, the fan who scored the single highest weekly point total is the Gillette Young Guns "Million Dollar Race to the Finish" Grand Prize winner. Weekly point totals are not cumulative and will be tracked on a leaderboard at www.gilletteyoungguns.com.
The Grand Prize winner will win a trip to the final race of the NASCAR NEXTEL Cup Season at Homestead-Miami Speedway on November 20 for a chance to win $1 million. Prior to the race, the Grand Prize winner will be asked to predict which Gillette Young Gun will win the race. If the chosen Gillette Young Gun wins the race, the consumer will win $1 million. If the chosen GYG doesn't win the race, but any other Gillette Young Gun driver does, the consumer will win $50,000.
Consumers will receive specific points based on their predictions:
--1st place prediction will record 60 points
--2nd place prediction will record 50 points
--3rd place prediction will record 40 points
--4th place prediction will record 30 points
--5th place prediction will record 20 points
--6th place prediction will record 10 points
The highest possible score for one week is 210 points. Should there be a tie, one winner will be selected via a random drawing.
"The Gillette Young Guns 'Million Dollar Race to the Finish' is the next chapter of our partnership with six of the best drivers on the NASCAR circuit," said Eric A. Kraus, Vice President, Corporate Communications, The Gillette Company. "This promotion offers Gillette the opportunity to engage fans in an exciting and compelling program that truly connects the fans to the intense competition on the track and makes them feel like they are part of the Chase as well."
The Gillette Young Guns continued their success on the track in 2005, with four members set to make a run at the NASCAR NEXTEL Cup championship. Busch, the defending NASCAR NEXTEL Cup champion, has his eyes on holding onto his title, while Johnson and Newman hope to turn their consistent seasons into a championship run. Collectively, the Gillette Young Guns have won eight of the 26 races, claiming 36 top-fives and 67 top-10s along the way.
All season long, race fans have been registering at www.gilletteyoungguns.com to predict the highest-finishing Gillette Young Gun prior to each of the season's NASCAR NEXTEL Cup events. Each week, all correct entrants are automatically entered in a drawing for a $5,000 prize. In addition, Gillette makes a $1,000 donation to the National Prostate Cancer Coalition in the name of the highest-finishing Gillette Young Gun. In total, $180,000 will have been awarded to consumers, and $36,000 to the NPCC, by the end of the season.
Gillette will continue to leverage the Gillette Young Guns and its NASCAR sponsorship with a comprehensive marketing communications program that extends into the 2006 NASCAR NEXTEL Cup season. The program will continue to encompass Gillette brands - including the Gillette M3Power shaving system and Duracell batteries - and consists of retail events, dedicated NASCAR print and broadcast advertising, licensing, interactive online consumer promotions and hospitality.
The Gillette Company - A Sports Marketing Pioneer
Gillette's partnership with NASCAR is the latest in a proud history of sports marketing that dates back to 1910, when Gillette featured baseball greats like Honus Wagner in ads for the original Gillette Safety Razor. By the 1930's, Gillette was sponsoring sports on the radio - first boxing in 1935, followed by exclusive broadcasts of the World Series in 1939.
Since then, Gillette has maintained a close relationship with Major League baseball, while also sponsoring World Cup soccer, NCAA basketball, NCAA football, NASCAR, the PGA TOUR, Champions TOUR, LPGA TOUR and the National Hockey League.
In 2002, The Gillette Company announced a 15-year agreement giving Gillette exclusive naming rights to the home stadium and sports complex of the New England Patriots of the National Football League and the New England Revolution of Major League Soccer. Under the terms of the agreement, "Gillette Stadium" became the exclusive name of the 68,000-seat, state-of-the-art open-air facility in Foxboro, Massachusetts.
About The Gillette Company
Headquartered in Boston, Mass., The Gillette Company is the world leader in male grooming, a category that includes blades, razors and shaving preparations. Gillette also holds the number one position worldwide in selected female grooming products, such as wet shaving products and hair epilation devices. In addition, the Company is the world leader in alkaline batteries and in manual and power toothbrushes.
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|Date:||Sep 15, 2005|
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