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Gillette Launches New Line of Hydrating Shave Gels and After-Shaves; New Line Includes Technology to Complement Gillette Fusion Shaving Systems.


BOSTON -- The Gillette Company today announced the launch of a line of shaving products that complement the new Gillette Fusion The Gillette Fusion is a five-bladed safety razor by Gillette, released in 2006. It is the most current generation of razor available from Gillette. There are two different versions of the Fusion available: the Gillette Fusion, and the Gillette Fusion Power. (TM) and Gillette Fusion(TM) Power shaving systems for men. The new collection consists of shave gels and after-shaves that are specially formulated to work in tandem Adv. 1. in tandem - one behind the other; "ride tandem on a bicycle built for two"; "riding horses down the path in tandem"
tandem
 with the new shaving systems to deliver the ultimate in shaving closeness and comfort. E[acute accent acute accent
n.
A mark (´) indicating:
a. that a vowel is close or tense, as é in French été.

b. that a vowel or syllable has a high or rising pitch, as in Chinese or Ancient Greek.

c.
]The product line includes Gillette Fusion(TM) Hydra(TM)Gel, an aloe-rich shave gel infused with hydrating emollients Emollients
Petroleum or lanolin-based skin lubricants.

Mentioned in: Ichthyosis
 to soften hair and reduce cutting force. Gillette Fusion HydraGel creates a protective micro-fine layer between the razor and the skin that enables the razor to glide smoothly, reducing friction and drag, while providing protection against nicks and cuts. The new line also includes Gillette Fusion Hydra(TM) Soothe After-Shave Balm and Gillette Fusion Hydra(TM) Cool After-Shave Gel, which contain special ingredients to soothe, calm and cool skin, and relieve irritation. E[acute accent]The products will be available in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  during the first quarter of 2006 in food, drug, convenience and mass merchandise stores. Gillette Fusion HydraGel will retail for approximately $3.49. Gillette Fusion HydraCool After-Shave Gel and Gillette Fusion HydraSoothe After-Shave Balm will retail for approximately $5.99. Retail prices are at the sole discretion of individual retailers.

E[acute accent]Headquartered in Boston, Mass., The Gillette Company is the world leader in male grooming, a category that includes blades, razors, and shaving preparations. Gillette also holds the number one position worldwide in selected female grooming products, such as wet shaving products and hair epilation epilation /ep·i·la·tion/ (-la´shun) depilation.

ep·i·la·tion
n.
The act or result of removing hair, as by mechanical or chemical means. Also called depilation.
 devices. In addition, the Company is the world leader in alkaline batteries and in manual and power toothbrushes.
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Publication:Business Wire
Geographic Code:1USA
Date:Sep 14, 2005
Words:280
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