Gibson forms piano manufacturing partnership.Gibson Guitar Corp., parent company of Baldwin Baldwin, cities, United States Baldwin. 1 Uninc. city (1990 pop. 22,719), Nassau co., SE N.Y., on the south shore of Long Island, on Baldwin Bay; settled 1640s. A fishing center and summer resort, it has varied manufactures. Piano, recently formed a joint venture with domestic partners Zhongshan city government and Yue Hua Music Limited to invest in Zhongshan Yue Hua Piano and Musical Instruments Co. Ltd. The partnership will form a new company called the Baldwin Zhongshan China and will give Gibson Guitar absolute majority ownership in this piano manufacturing facility in China. The effort will ensure that Gibson Guitar Corp. will be able to offer a full line of China-made pianos both in the local and international markets, and is part of the company's long-term Long-term Three or more years. In the context of accounting, more than 1 year. long-term 1. Of or relating to a gain or loss in the value of a security that has been held over a specific length of time. Compare short-term. growth strategy in China. Gibson's first manufacturing plant in China is located in Qingdao and currently produces Epiphone Masterbilt acoustic acoustic /acous·tic/ (ah-kldbomacs´tik) relating to sound or hearing. a·cous·tic or a·cous·ti·cal adj. Of or relating to sound, the sense of hearing, or the perception of sound. guitars. With Gibson's investment in Zhongshan Yue Hua, Chinese consumers will be able to acquire a high-quality piano more conveniently. "In the past, consumers had to place orders through local music stores and have pianos imported from the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. ," said Henry Juszkiewicz, chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Gibson Guitar and Baldwin Piano. "Now our pianos will not only be easier to purchase, they will be more affordable for piano lovers in China." |
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