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Gibson announces appointments.


Gibson Guitar has announced several key executive appointments.

Joining the company as chief operating officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
 is William P. Antonace. Antonace joins Gibson from Symrise Inc., in Terboro, New Jersey, where he served most recently as executive vice president and chief operating officer for North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . His role at Gibson Guitar will focus on all operations management Operations management is an area of business that is concerned with the production of goods and services, and involves the responsibility of ensuring that business operations are efficient and effective.  for the entire family of brands and multi-site manufacturing management.

Gibson has also named Steve Horn to the position of chief marketing officer. Horn will be responsible for the management of key marketing functions within the organization, including creative services Creative Services are a subsector of the creative industries, a part of the economy that creates wealth by offering creativity for hire to other businesses. Examples include:
  • Design and Production agencies
, marketing administration, event and trade shows, product management and the Gibson web team. Horn has more than 20 years' marketing experience, most recently serving as chief marketing officer for Coca-Cola Enterprises Coca-Cola Enterprises NYSE: CCE is the largest bottler by volume in the Coca-Cola System. It is the anchor bottler for North America and parts of Europe.

The company is the bottler of Coca-Cola and its other soft drink products, and in some areas a few other soft drink
.

Roxanne Khazarian has been named to the position of senior vice president, general counsel and secretary.

Previously, she was consulting attorney for the corporate and securities group in the legal department at General Electric world headquarters in Fairfield, Connecticut.

Headquartered in Nashville, Tennessee, Gibson Guitar's family of brands now includes Epiphone, Slingerland, Baldwin, Hamilton and Wurlitzer.

For more information, visit www.gibson.com.
COPYRIGHT 2005 Music Teachers National Association, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
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Title Annotation:Gibson Guitar Corp. William P. Antonace, Steve Horn, Roxanne Khazarian
Publication:American Music Teacher
Article Type:Brief Article
Geographic Code:1USA
Date:Dec 1, 2005
Words:190
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