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Getting with the programs. (Media).


L.A.'s Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region,  Magazine Group will be publishing programs for the Music Center of Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850.  County.

Like venues throughout the state, the Music Center found itself without a publisher for the upcoming cultural season when it was announced a few weeks ago that Performing Arts magazine would be shutting down. The move comes as a result of Playbill play·bill  
n.
A poster announcing a theatrical performance.


playbill
Noun

a poster or bill advertising a play

Noun 1.
 Inc.'s acquisition of the publishing rights to rival Stagebill, which had published Performing Arts.

The long-term deal means that the magazine group -- which also publishes the L.A., Orange County and San Diego editions of tourism-oriented Where magazine -- will provide programs for the Dorothy Chandler Pavilion The Dorothy Chandler Pavilion is one of the halls in the Los Angeles Music Center (which is one of the three largest performing arts centers in the United States). The Music Center's other halls include the Mark Taper Forum, Ahmanson Theatre, and Walt Disney Concert Hall. , Mark Taper Forum The Mark Taper Forum is a small thrust stage with 745 seats at the Los Angeles Music Center built by Welton Beckett and Associates. It has presented innovative plays since 1967. The world premiere of Angels In America was produced here.  and Ahmanson Theatre.

"It's a nice contract that's going to be good for the theaters and great for (us)," said Jeff Levy, president of the magazine group. The venues will get their programs for free, while the group will keep advertising revenue generated by the publications, he said. Levy declined to disclose any other details about the deal.

The group has hired four employees, including three from Performing Arts, to handle the new work.

Staff reporter Claudia Peschiutta can be reached at (323) 549-5225 ext. 229, or at cpeschiutta@labusinessjournal.com.
COPYRIGHT 2002 CBJ, L.P.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Article Details
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Author:Peschiutta, Claudia
Publication:Los Angeles Business Journal
Article Type:Brief Article
Geographic Code:1U9CA
Date:Aug 5, 2002
Words:202
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