Getting on TV.Local television assignment editors are inundated in·un·date tr.v. in·un·dat·ed, in·un·dat·ing, in·un·dates 1. To cover with water, especially floodwaters. 2. with hundreds of faxes, e-mails and press kits every day from companies vying vy·ing v. Present participle of vie. vying vie for free television face-time. Here are some tips for getting their attention: Who to call--99 percent of television wannabe's send their information to assignment editors at the assignment desk. The chances of your story getting past that desk into a reporter's hands, or making it to the coveted cov·et v. cov·et·ed, cov·et·ing, cov·ets v.tr. 1. To feel blameworthy desire for (that which is another's). See Synonyms at envy. 2. To wish for longingly. See Synonyms at desire. morning news meeting for a pitch, are almost nil. Instead ... * Call reporters direct. If your idea is a business story, contact the business reporter. If you have a medical story, call the medical reporter. Most stations have niche reporters that cover a specific beat. * Here in Detroit, many of those beat reporters have their own producer. The producer makes a lot of story decisions and can ultimately get your story on the air. * Call your news anchors. Anchors have lots of clout in a newsroom and if they are sold on your story pitch, they will make sure it gets airtime air·time n. 1. The time during which a radio or television station is broadcasting. Also called airspace. 2. The time at which a radio or television program is broadcast. . When to call and not to call--Newsrooms are very busy just before a newscast newscast Radio or television broadcast of news events. News gathering and broadcasting by the radio networks began in the mid-1930s and increased significantly during World War II. The television newscast began in 1948 with 15-minute programs that resembled movie newsreels. and during actual airtime. Never call during the newscast and never call at least one hour prior to the show. For the evening news, stretch that time even more. If your local news starts at 5 p.m., don't call after 3 p.m. Instead... * First, find out what time each news station has their morning editorial meeting. If you can catch your reporter BEFORE they go into the morning meeting, they may pitch your story. * Other opportune op·por·tune adj. 1. Suited or right for a particular purpose: an opportune place to make camp. 2. Occurring at a fitting or advantageous time: an opportune arrival. times? Right after any newscast. If your reporter was on the air at noon, chances are high they'll be back at the station by 12:45 p.m. * If your station has a 10 p.m. or 11 p.m. newscast, try reaching reporters right around 7:30 p.m. The key is reaching them live, rather than leaving a message. One last piece of advice: Don't leave a string of messages. Instead ... Leave one message and keep trying to reach them in person. When you finally do reach them, and before you jump into your story pitch, ask permission. You're letting them know you realize they're on tight deadlines. PRINT SOLUTIONS Quebecor World Print is the cornerstone cornerstone Ceremonial building block, dated or otherwise inscribed, usually placed in an outer wall of a building to commemorate its dedication. Often the stone is hollowed out to contain newspapers, photographs, or other documents reflecting current customs, with a view to of communications. More Detroit-area businesses spend more of their communications dollars on print than any other media. One company--Quebecor World--has become the industry leader by developing a full range of print and related services designed to tap the new power of print in the Information Age. Fast, Focused, Flexible Through its local, national and international print platform, Quebecor World offers Detroit specialized spe·cial·ize v. spe·cial·ized, spe·cial·iz·ing, spe·cial·iz·es v.intr. 1. 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For example, the Quebecor World Pendell facility in Midland, Mich., has won more Gold Ink awards for its quality printing of magazines and catalogs than any other print facility in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . Its digital print-on-demand division, part of an international digital print network, specializes in shorter-run, quick turnaround Turnaround A situation where a company that has had poor performance for an extended period of time experiences a positive reversal. Notes: A speculator may profit from a turnaround if he or she accurately anticipates the improvement of a poorly performing company. printing increasingly utilized by today's fast-paced marketplace. To learn more about how Quebecor World can serve the printing needs of your company, check out our Web site at www.quebecorworld.com. Or call toll-free at 1-888-335-7175. Shawne Duperon is owner of Novi-based Vision Works, a Bronze-level member of the Detroit Regional Chamber. |
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