Getting Rich in Your Underwear.

Getting Rich in Your Underwear

Peter Hupalo

HCM Publishing

PO Box 18093, West Saint Paul, MN 55118

0967162483 $17.95 www.hcmpublishing.com

Written by the operator of the ThinkingLike.com website for entrepreneurs, Getting Rich in Your Underwear: How To Start and Run a Profitable Home-Based Business is a no-nonsense guide to the nuts and bolts of starting a home based business. Chapters cover basic home business models, the characteristics that pave one's way for personal success, zoning and insurance issues, why intellectual property is critically important, matters of copyright/trademark/patent, expenses and taxes to be aware of, fifteen basic steps to getting started, state resources for help in getting off the ground, and much more. Written in a no-nonsense, down-to-earth style, Getting Rich in Your Underwear also warns prospective entrepreneurs of all-too-common scams--such as the Internet scam of someone claiming trademark ownership of a word or expression and asking an entrepreneur to pay a royalty to use or license the expression (this isn't how trademarks work and is referred to as 'naked licensing', which can be grounds for the cancellation of a trademark!) Though highly readable, Getting Rich In Your Underwear does not shy away from details or mathematics, and offers sample calculations and forms to get the reader acquainted with necessary accounting matters. An absolute "must-have" for anyone seriously interested in running a business from home.