Getting Nicked.NICKELODEON LATIN AMERICA
Nickelodeon is a cable and satellite TV, for Latin American children, teens and adults. STUMBLED onto a problem when it started targeting Brazilian consumers as young as 5 years old: the kids couldn't pronounce pro·nounce v. pro·nounced, pro·nounc·ing, pro·nounc·es v.tr. 1. a. To use the organs of speech to make heard (a word or speech sound); utter. b. the name of the channel. So the children's channel launched an advertising campaign that played off a jingle popular with youngsters. Kids used to the expression "se liga nessa" (get with it!) are now being encouraged to chant chant, general name for one-voiced, unaccompanied, liturgical music. Usually it refers to the liturgical melodies of the Byzantine, Russian Orthodox, Roman Catholic, and Anglican churches and is analogous to cantillation in Jewish liturgical music, Qur'anic chanting " se nicka nessa, Nickelodeon." The phrase, repeated three times during the 30-second commercials accompanying the campaign, translates to "get nicked, Nickelodeon." The campaign, Nickelodeon's first consumer advertising blitz blitz n. 1. a. A blitzkrieg. b. A heavy aerial bombardment. 2. An intense campaign: a media blitz focused on young voters. 3. in Brazil, focuses on children aged 5 to 14 and includes outdoor and transit advertising in Sao Paulo. The advertisements show Brazilian children dancing the samba and playing soccer. |
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