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Getting Nicked.


NICKELODEON LATIN AMERICA
For Nickelodeon in Brazil, see Nickelodeon Brazil.


Nickelodeon is a cable and satellite TV, for Latin American children, teens and adults.
 STUMBLED onto a problem when it started targeting Brazilian consumers as young as 5 years old: the kids couldn't pronounce pro·nounce  
v. pro·nounced, pro·nounc·ing, pro·nounc·es

v.tr.
1.
a. To use the organs of speech to make heard (a word or speech sound); utter.

b.
 the name of the channel.

So the children's channel launched an advertising campaign that played off a jingle popular with youngsters.

Kids used to the expression "se liga nessa" (get with it!) are now being encouraged to chant chant, general name for one-voiced, unaccompanied, liturgical music. Usually it refers to the liturgical melodies of the Byzantine, Russian Orthodox, Roman Catholic, and Anglican churches and is analogous to cantillation in Jewish liturgical music, Qur'anic chanting " se nicka nessa, Nickelodeon." The phrase, repeated three times during the 30-second commercials accompanying the campaign, translates to "get nicked, Nickelodeon."

The campaign, Nickelodeon's first consumer advertising blitz blitz  
n.
1.
a. A blitzkrieg.

b. A heavy aerial bombardment.

2. An intense campaign: a media blitz focused on young voters.

3.
 in Brazil, focuses on children aged 5 to 14 and includes outdoor and transit advertising in Sao Paulo. The advertisements show Brazilian children dancing the samba and playing soccer.
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Article Details
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Title Annotation:Nickelodeon Brazilian marketing campaign
Author:Dempsey, Mary
Publication:Latin Trade
Article Type:Brief Article
Geographic Code:3BRAZ
Date:Jun 1, 2000
Words:118
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