Get your message across. (ASAE Resource).

With tools for communicating with members advancing as rapidly as technology itself, you now have a rich menu of options to get your message across other than the traditional letter: telephone, fax, and e-mail, with each medium possessing its own strengths and quirks. So how do you maximize the effectiveness of those communications? There is no better way to learn than through examples of success. Letter Idea Book, Fourth Edition (edited by Susan Nicolais, CAE, and Wes Trochlil) is loaded with samples of effective communication covering activities such as recruitment, retention, dues, programs and services, and volunteers. Discover how other associations are using these tools to communicate their message. With its wealth of valuable material, Letter Idea Book belongs on the bookshelf and at the fingertips of any small-staff executive.

To order your copy, contact the ASAE Member Service Center by phone: [phone] or 888-950ASAE; or e-mail: service@asaenet. org. Request product AMB-21 6889, priced at $55 for members and $70 for nonmembers.