Get to know the players.QA I have started my own management company and I have my first R&B group. My question is how do you get people to take you seriously in the [entertainment] industry when you are unknown? --D. Calhoun Highland Park, Michigan Highland Park is a city in Wayne County in the U.S. state of Michigan. The population was 16,746 at the 2000 census. The city is completely surrounded by Detroit except a small portion that touches the city of Hamtramck, which is also surrounded by Detroit. More so than in any other field, I would say principle No. 4 from our August 2000 "Strength in Numbers in numbered parts; as, a book published in numbers. See also: Number " feature applies to entertainment: "To be a player, get to know the players." This is key to being taken seriously. The first step you can take toward this mission is developing a list of people you want to become familiar with you. For your purposes, you may not need the CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of a record label. Perhaps, you really need to meet the artist development person. After you identify who needs to know you, make yourself valuable to them. Attend the next function they are sure to attend, and be equipped with something that interests them professionally, not something that promotes you. Connecting with key people is the best way to the top in entertainment. After all, it was the relationship L.A. Reid had with Clarence Avant that landed his LaFace deal with Arista arista (ä·riˑ·st 12 years ago (see "The New King of Pop," December 2000). Mail your questions to Newsbite, BLACK ENTERPRISE, 130 Fifth Ave., New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , NY 10011, or send e-mail to spruells@black enterprise.com. |
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