Get in the Game and Become a Gridiron Leader in EA SPORTS' NCAA(R) Football 08.

College Football Returns to the Gridiron and is Available in Stores Now

REDWOOD CITY, Calif. -- Electronic Arts Inc., (NASDAQ:ERTS) lights up the scoreboard and returns to the field with the launch of NCAA[R] Football 08. Featuring all-new Skill Performance and a deeper Dynasty Mode[TM], gamers can boost the motivation level of teammates by taking control and making big plays. With all-new My Shrine, the ability to experience real-time weather conditions and updates provided by The Weather Channel[R], and exciting plays like the Statue of Liberty, NCAA Football 08 recreates everything that's great about college football.

Players can lead by example and control the action on the field! By improving their players' personal ratings on each big play, rising stars gradually increase their sphere of influence - with other players and scouts. Players can now experience enhanced recruiting by utilizing the Dynasty Mode's all-new prospect search tool to hone in on incoming players with specific skills. NCAA[R] Football 08 also features a new Campus Legend Mode. To develop a Campus Legend, players must attend practice, learn the playbook, and earn reps as a college freshman. Players can keep the game moving by utilizing simulation engine system to fast-forward through events you're not participating in.

Accomplishments and highlights can now be relived in My Shrine, a personal Hall of Fame that stores trophies, custom photos, video highlights and more. Gamers can save and share their greatest moments by creating video highlights of their favorite plays and show them off online or download their instant classics to their PC and share with friends.

NCAA[R] Football 08 is available on the PlayStation[R]2 and PLAYSTATION[R]3 computer entertainment systems, and Xbox[R] and Xbox 360[TM] video game systems from Microsoft and is rated E by the ESRB. For more information log on to www.ncaafootball08.com.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS[TM], EA[TM], EA SPORTS BIG[TM] and POGO[TM]. In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA SPORTS BIG, POGO, and Dynasty Mode are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. The "Officially Licensed Collegiate Products" label is the exclusive property of The Collegiate Licensing Company. The "Collegiate Licensed Product" label is the property of the Independent Labeling Group. All names, logos, team icons, and mascots associated with the NCAA, universities, bowls and conferences are the exclusive properties of the respective institutions. NCAA is a registered trademark of National Collegiate Athletic Association and the NCAA Football logo is a registered trademark of the NCAA licensed to NCAA Football USA, Inc. Heisman Memorial Trophy and likeness of the actual trophy are registered service marks by the Downtown Athletic Club under registration numbers 936,853 and 935,852 respectively. "PlayStation" and "PLAYSTATION" are registered trademarks of Sony Computer Entertainment Inc. Microsoft, Xbox, and Xbox 360 are either trademarks of the Microsoft group of companies. All other trademarks are the property of their respective owners.