Get educated and invigorated.

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The biggest national service partners in the apartment industry are prepared to create new relationships, solidify existing ones and deliver their messages at the industry's largest annual meeting when these 17 Platinum Sponsors welcome NAA membership to the 2008 NAA Education Conference & Exposition June 26-28 in Orlando.

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This group is greatly responsible for helping to give apartment industry staff nationwide the opportunity to Get Educated and Invigorated at the largest national show in the multifamily housing industry.

For the thousands of apartment management employees who will attend the show at the Gaylord Palms Resort and Convention Center, the education gained will help them and inspire them when they return to work with new ideas and keen knowledge about all aspects of the apartment industry.

This year's conference includes a 50-session education program designed of nine distinct tracks based on all aspects of the apartment industry. Apartment professionals have the chance to invest in themselves and follow a professional development education track path--executive, development and rehabilitation, human resources, specialty housing, independent owners, personal development, marketing and leasing, Wild Card! or shared-interest roundtables. Or, attendees may choose to attend sessions at random, gaining knowledge on a variety of fronts.

"We are asking you to invest in yourself and your career by attending this conference," said NAA Education Conference & Exposition Chair Jerry Wilkinson, Wilkinson Group, and CoChair Jay Scott, Executive Director of the Columbus Apartment Association.

"Speakers, who have the expertise and experience to educate you about current topics in the industry, will provide you with ideas and take-home tools on issues affecting your professional growth and your company's bottom line," they said.

The three-day event also will host the largest national trade show in the multifamily housing industry with more than 350 exhibiting companies on a 175,000 square-foot hall, filled by companies showcasing their latest products and services to help multifamily housing professionals stay ahead of the pack in today's competitive market.

"The Platinum Sponsors see the value of name recognition throughout the country," said NAA Chairman of the Board Michael Tompkins, CAPS, CPM, CCIM. "They are leaders when it comes to supporting the industry as a whole and have stepped up to the plate to make things happen."

The 17 industry leaders who are Platinum Sponsors, representing a wide variety of products and services, have the distinct opportunity to solidify their positions in the industry at the conference. They are Apartment Finder, The Apartment Guide, AT&T, AZUMA Leasing, Coinmach Corporation, Comcast, CORT, For Rent Media Solutions, HD Supply, Intuit Real Estate Solutions, Lowe's Companies Inc., Mac-Gray, RealPage Inc., Rent.com, Yardi Systems Inc., Time Warner Cable and Verizon.

Wilmar Industries Inc. is a Gold Sponsor, Resident Data, a ChoicePoint Service, is a Silver Sponsor and First Advantage SafeRent and Moen are Bronze Sponsors.

At the Opening General Session June 26, join NAA in welcoming Gen. Colin Powell, USA (Ret.), when he addresses conference attendees on leadership. The Friday General Session June 27 puts the spotlight on the apartment industry. You won't to miss the roundtable discussion as top CEO's in the industry discuss trends, hot topics and what keeps them up at night.

Back by overwhelming popular demand are The Apartment All-Stars, Chris Lee and Tom Asacker, who wowed 2007 NAA Education Conference attendees with their sessions on customer service, marketing and branding. Some of the new and exciting speakers and topics on the conference schedule include Marshall Goldsmith, best-selling author of "What Got You Here Won't Get You There," Nicholas Boothman and Steve Farber. New to the education session schedule this year is the NAA Great Idea Exchange, to be held June 28.

Come Visit Their Booths

With more than 350 exhibitors, the trade show floor will provide an opportunity to discuss products and services that can assist multifamily housing professionals at every level in the industry.

Apartment Finder Vice President of Operations Judy Bellack is NAA's 2008 National Supplier's Council (NSC) Chair and 2008 NAA Education Conference & Exposition Co-Chair. "AS the premier event in the multifamily housing industry, NAA's Education Conference and Exposition is the ideal venue for showcasing products and services, and provides a forum for learning about the challenges and dynamics facing our customers," she said.

With Platinum Sponsor status comes greater opportunities for companies to promote their latest products and services. Follow ing are some of the standout offerings of the NAA Education Conference & Exposition.

Jeff Armstrong, Director, Commercial Sales, Lowe's Companies Inc., said his company will introduce the Lowe's Property Management System. This system, free at lowesforpros.com, is available for Property Managers and allows them to distribute special offers from Lowe's to residents via print or e-mail to help increase resident satisfaction. The special offers are based on knowledge of the rental unit or a particular need of the resident. The system also will distribute print and e-mail special offers to contractors, enhancing the business relationship between them and community managers. The system is a value-add for community managers, helping them to maintain a record of all residents and contractors with contact information, orders and offers given to them.

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For CORT, relationships with property management firms and apartment communities are the cornerstone of its business, creating partnerships for high-quality furniture rental for the past 35 years. CORT enhanced the traditional partnerships by establishing an apartment locating business that evolved into one of the nation's leading online apartment search services, www.apartmentsearch.com. It will highlight such offerings in Orlando. With the launch of the Rental Relocation Services last year, CORT provided relocation services for more than 500 companies for long-and short-term rental housing, apartment touring services, furniture rental, rental insurance, utility, connections and more--all dedicated to the relocating renter. On display in Orlando will be information about CORT's touring services that help relocating employees become familiar with their new communities, including literally driving renters to apartment communities.

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Mac-Gray, one of America's premier laundry facilities contractor, has a long-standing commitment to promote energy conservation and preserve Earth's environment. Over the years, the company has developed a long list of products, services and programs to decrease consumption of water, electricity, gas and detergent in multifamily housing laundry rooms and to help its customers lower the cost of operating their facilities, Information about these products will be displayed in Orlando. To further the industry's adoption of environmentally friendly behavior, Mac-Gray recently expanded its Internet presence with a site devoted to making multifamily housing laundry rooms "clean and green." On the new Web site, Mac-Gray identifies the impressive environmental benefits of four "clean and green" elements: installing high efficiency washers, professional maintenance of dryer vents, installing a card payment system, and promoting the use of ultra-concentrated detergent.

Time Warner Cable is an industry leader in developing and launching innovative video, data and voice services. Conference attendees will have the opportunity to experience such innovation on the trade show floor. Start Over, one of the many Time Warner Cable innovations, won the 2006 Emmy Award for Outstanding Innovation and Achievement in Advanced Media Technology for Best Use of On Demand Technology over Private (Closed) Networks. Time Warner Cable also won the 2007 Emmy Award for Switched Digital Video for Outstanding Achievement in Advanced Media Technology for Best Use of "On Demand" (consumer scheduled or programmed) Technology Over Broadband Networks for passive "lean-backward" viewing. Time Warner Cable Community Solutions has decades of experience in partnering with multifamily housing owners and management companies to provide residents with quality video, data and voice products.

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At The Apartment Guide--the consumer's trusted rental housing information provider for 33 years--find out why it attracts more than 3.5 million online visitors monthly and 20 million print readers annually. Apartment Guide and its sister media product, rentals.corn, connects apartment homes and pre-qualified residents quickly and easily. User studies show one in three consumers reuse Apartment Guide as their primary source of rental housing information. Attendees will be able to learn how advertising communities with Apartment Guide's printernet-targeted distribution media results in a higher volume of more qualified leads and leases than any other single marketing source. Consumers and advertisers alike find that the Apartment Guide brand can help them to search for new and innovative ways of connecting residents and apartment homes. See why Apartment Guide does not simply send consumers on an apartment search; Apartment Guide is hired to link a target demographic to a target apartment community and providing the exact information end users want. Apartment shoppers are not interested in looking for an apartment--they are interested in leasing one.

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Rent.com and Vaultware will use the 2008 NAA Education Conference & Exposition to introduce itself as the newest online team. Rent.com is teaming up with the apartment industry's most comprehensive online availability and reservation network. In the near future, Rent.com will begin integrating Vaultware. With that, apartment owners will have more eyes viewing their available apartment homes' availability online, which can lead to more reservations, more renters and fewer vacancies.

At Rent.com's trade show booth, its staff will listen to its customers. The company is continually making improvements and seeking feedback from customers with periodic surveys, which ensures that it maintains the highest quality of service. To thank its loyal customers for taking the time to participate in these surveys, Rent.com will introduce its customer loyalty program at Orlando. Booth visitors will have the chance to join the Rent.corn mailing list and receive monthly newsletters and management reports and updates that include new innovations, product features and expanded online training.

The 2008 NAA Education Conference & Exposition is an exciting time for Verizon. The company's FiOS service continues to garner top honors for television, Internet and telephone quality from consumers and industry experts nationwide. The Verizon booth will demonstrate the recently expanded speed of FiOS Internet service to include symmetrical upload and download at speeds of up to 15 to 20 Mbps in many areas. And with the move to G-PON--which has already begun in many areas--Verizon will offer even more to its customers in temps of convergence and bandwidth capabilities. Verizon continues to enhance its FiOS TV line-up to include more high-definition (HD) channels, with the goal to provide 150 HD channels by the end of the year. Verizon will show at Orlando that it is focused on enhancing the fiber deployment process for property owners. The company works closely with various fiber technology vendors to encourage development of fiber-install components that will further simplify the MDU installation process.

Comcast offers complete communications services for the multifamily housing industry. With 24.1 million cable customers, 13.2 million high-speed Internet customers, and 4.6 million voice customers, Comcast is principally involved in the development, management and operation of broadband cable systems and in the delivery of programming content. In addition to the high-speed Internet solutions offered currently, it will highlight its newest Internet solution, the MDU Wifi "common area" solution at the NAA conference, in its serviceable areas, Comcast offers Comcast Digital Cable with hundreds of movies and shows in high definition (HD) to customers' fingertips with Channel 10nDemand, Comcast High-Speed Internet with PowerBoost and Comcast Digital Voice. Comcast offers more than 1,000 hours of OnDemand high-definition programming.

For Rent Media Solutions anticipates a year even more productive than the last. For Rent will display cutting-edge products that offer alternative solutions for community managers" marketing needs. With products such as Community Theater, streaming video, instant messaging and text messaging generating a significant amount of interest in the multifamily housing industry, it is evident that For Rent Media Solutions can help attendees learn how to reach prospective renters. For Rent Media Solutions has embraced social media and has formed a video strategy that will help promote its client communities. In addition to the property's Community Theater streaming video appearing on ForRent.com and the management company's Web site, the videos are sent to a video syndication network which reaches hundreds of thousands of prospective renters.

AZUMA Leasing, a leading premier appliance leasing company, will roll out an exciting new program that focuses on "lease-up" opportunities for communities looking for a lift in occupancy. In these tougher economic times, AZUMA is proud to offer high-quality Whirlpool washers, dryers and refrigerators at a reduced rate to communities who would like to use these appliances as incentives to increase their occupancy without having to offer reduced rental rates or cash incentives to their customers. Along with special NAA trade show pricing, this program offers free delivery, hassle-free service and pick-up.

As a leading global provider of advanced communications services, AT&T, through its dedicated NF&T Connected Communities organization, will showcase its delivery of innovative communications and entertainment solutions to the multifamily housing industry. Its latest services available include AT&T Uverse, a service that delivers residents advanced communications and entertainment services through AT&T's Internet Protocol enabled U-verse service. Customers can have a package of U-verse TV (with DVR, high-definition programming and interactive features available) and high-speed Internet.

AT&T high-speed Internet customers receive a combination of broadband access, services and content at speeds of up to 6.0 Mbps. Additionally, starting this spring, qualifying AT&T broadband customers will receive Wi-Fi service at more than 17,000 U.S. hot spots. AT&T wireless, backed by the largest digital wireless voice and data network, covering more than 293 million people in the U.S., provides with faster data speeds on the 3G Network and is the only carrier allowing voice and data use simultaneously.

RealPage Inc. will present the leasing office of the future. Today's prospective and current residents are comfortable conducting business over the Internet. RealPage will display its suite of tools that use advanced technology that allow prospective residents to go online and instantly learn about floor plans, amenities and availability--and even get real-time pricing and execute leases. For the first time, the entire leasing process is fast, easy and, most importantly, complete from application to eSignature. Now the leasing process is completely customizable: prospective residents can lease apartments completely online, start online and finish with the help of a leasing consultant, or complete the process using au interactive kiosk at the community. RealPage also will show other tools to keep current residents happy, including resident portals, online service request submission and tracking, and online payments.

Intuit Real Estate Solutions (IRES) will highlight its recently introduced an innovative cash flow budgeting (CFB) tool that provides real-time visibility to actuals, budgets, re-forecasts and proformas across an organization. Streamlined revenue worksheets with market-specific assumptions within CFB enable forecasters to make the right budgeting decisions to reach their strategic goals.

CFB is one of two components of IRES' IMPACT tool. IMPACT enables real estate companies to more quickly and effectively model and evaluate multiple portfolio scenarios based on companies' unique key performance indicators. IMPACT helps clients make the right portfolio and asset decisions faster, encompassing multiple opportunities such as buy-hold-sell scenarios, debt levels, and the impact of capital deployment investments, monitored via client-customized dashboard views. Clients also can easily change critical investment assumptions and quickly understand the short- and long-term financial impact of alternative decisions on their portfolio. CFB seamlessly integrates with IMPACT and with MRI, the IRES operational performance solution. Leveragins data standards and an open architecture, CFB also will integrate with other property management and financial applications, cash flow valuation tools and spreadsheet solutions.

Coinmach Corporation is a leading provider of laundry equipment services in North America. Its core business involves leasing laundry rooms from building owners and property management companies, installing and servicing laundry equipment and collecting revenues generated from laundry machines. In the past decade, Coinmach has grown its business from 55,000 machines to approximately 660,000 machines. The company customer base is comprised of owners of rental apartment buildings, property management companies, condominiums and cooperatives, universities and other multifamily housing properties. At its trade show booth, Coinmach looks forward to extending its presence in the industry by networking with conference attendees.

The conference will feature exiting new revenue management and marketing tools developed by the industry's leading asset and property management software company--Yardi Systems Inc.--at booth 1201. In order for multifamily housing properties to stay competitive, residential managers are looking to technology to help them maximize rents, standardize pricing methodologies and assess market conditions within a configurable system. In response, Yardi has developed a fully integrated revenue management tool set that allows property owners and managers to create personalized scoring systems based on supply and demand and external factors and regional markets. This configurable tool set and user-friendly pricing modeler, is designed to track competitive market surveys, and provides a configurable system to help management companies maximize occupancy and rental revenues. It is also included in the Yardi Voyager Residential software program, which is in stark contrast to other providers. Also featured at the show will be the industry's leading competitive marketing vehicle, Yardi Portal[TM], which drives business' critical mass--residents, vendors, investors, employees, service providers, etc. This invaluable marketing tool offers and opportunity to deploy effective messaging, promote sales, services and other actions which help organizations outperform the competition and maintain their competitive advantage.

HD Supply Multifamily Solutions' goal is to provide customers with the best products, fulfillment, support and services in the industry. Its booth will focus on helping attendees increase their net operating income and, at the same time, the asset values of their communities. In addition to the more than 18,000 maintenance and renovation products it offers, HD Supply has expanded its fabrication services for custom products such as window coverings, countertops, doors, keying, window screens, mirrors and glass and door and drawer fronts. HD Supply offers extensive renovation services support and has expanded its compressed gas and tank exchange and in-unit appliance delivery services. HD Supply also offers an extensive program of customer training and certification classes, such as EPA and CPO for apartment professionals.

A long-time industry leader in proprietary research on the apartment shopper, Apartment Finder will share results from its recently concluded "next step" in an ongoing research project that reveals that it is No. 1 most frequently mentioned Web site among targeted-media shoppers. Not only did its research show that it was the most recognized media brand online, data indicate that consumers value Apartment Finder's more, find more useful information and can print it by clicking through its easy-to-use format. The survey also highlights revealing insights into the mind of the apartment shopper--what they find useful in the shopping process, how they research an apartment home and what amenities are meaningful, to name a few.

Trade Show Floor: The Big Give-Away

The ultimate thrill for attendees comes during the June 28 grand-prize, giveaway, sponsored by the Platinum sponsors. One grand prize winner's name will be drawn at random that afternoon. The winner will have the choice between taking $30,000 cash or a brand-new car--which would you choose?

Other highlights include the Opening Party, sponsored by the National Suppliers Council (NCS) June 26. It will be held in the Atrium at the Gaylord Palms. For the closing gala June 28, enjoy a reception, a sit-down dinner and live entertainment where you can dance the night away.

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