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Get Your First Auction Going

Set Up Your Listing

Once you select an option, you will begin to fill out the screens to submit your auction. You should have determined which category to use based on your research. eBay will also give you suggestions on this page, if you so desire. You also have the option to choose a second category to list your auction. This increases your exposure, but you will pay duplicate DUPLICATE. The double of anything.
     2. It is usually applied to agreements, letters, receipts, and the like, when two originals are made of either of them. Each copy has the same effect.
 insertion insertion n. the addition of language at a place within an existing typed or written document, which is always suspect unless initialled by all parties.  fees and any upgrade fees you choose.


This is where you upload See download.

upload - /uhp'lohd/ To transfer programs or data over a digital communications link from a smaller or peripheral "client" system to a larger or central "host" one.

Opposite: download.
 your pictures from you computer to eBay. You will also provide your starting price starting price n (COMM) → precio inicial

starting price nprix initial

starting price start n (at auction
, your Buy It Now price (if applicable), and reserve price (if applicable). You will also determine the auction duration. This can be a period of one, three, five, seven, or 10 days (for 40 cents extra). You can also set your auction to start immediately or at some time in the future (10 cents extra). The duration you choose will determine the day on which your auction ends.

When you're deciding how long your auction should last, think carefully about the day your buyers are most likely to be shopping. That is the day you want your auction to end. Look at the time you are ending the auction, as well. It will end at the same time you start the auction unless you select the option to end at another time. What time will your customers most likely to be shopping? You will also add any extra features, such as the gallery photo, at this stage. The gallery photo is an excellent option that many sellers find worthwhile -- it adds a thumbnail A miniature representation of a page or image that is used to identify a file by its contents. Clicking the thumbnail opens the file. Thumbnails are an option in file managers, such as Windows Explorer, and they are found in photo editing and graphics program to quickly browse multiple  photo right next to your listing so buyers can see a picture of the item you're selling.


Include all the information about payment and shipping information that you wrote in your auction description. Be sure and to state that the shipping destination is US only unless you are willing to take on the extra work, risk, and expense involved in shipping internationally.


You can select the Preview link button to see how your auction will look once it's submitted. If you need to make any changes, you can do so from this page. It's very important to check the fees at the bottom to make sure you haven't accidentally added some extra features.

When you're happy with your auction, hit the Submit button. You should be able to see it in your My eBay section almost immediately. It may take an hour or two, however, before searches are able to find it.


Because every auction has a finite finite - compact  duration, you auction eventually ends -- and you either have a seller or your item did not sell. We'll discuss both possible outcomes here.


Item Sold or Unsold -- What Happens Next?

Congratulations! Your item sold. This is your opportunity to make a great first impression and hopefully build repeat customers. You will receive an e-mail from eBay providing your winning bidder's name and contact information. It also will include a link to invoice An itemized statement or written account of goods sent to a purchaser or consignee by a vendor that indicates the quantity and price of each piece of merchandise shipped.

A consular invoice is one used in foreign trade.
 the winner. If you don't need to change anything on the invoice, simply click and send. The buyer will receive your contact information and your accepted methods of payment copied from the auction.

If the buyer uses PayPal, they can pay immediately, the payment is processed, and you receive PayPal confirmation. If the buyer uses a different payment method, such as a personal check, make sure you wait until the payment clears before shipping the product. Most buyers will send you an e-mail to tell you they will be mailing you a payment.


You don't get any bids on that precious heirloom. If your item doesn't sell the first time, you can relist with special pricing for one relisting. If your item sells the second time, you get the Insertion Fee for the second listing credited; if it doesn't sell the second time, you have to pay the Insertion Fee. It has to be the same item relisted within 90 days of the closing date of the first listing, and you must set the starting price the same or lower than the first listing. If you decide you want to have another Reserve Price auction (not recommended), you must relist the item with the same or lower reserve price. To relist your item, simply navigate (1) "Surfing the Web." To move from page to page on the Web.

(2) To move through the menu structure in a software application.
 to the page of your completed listing and select Re-list this item.


Before you rush into relisting your item, you might want to modify the keywords in the title and provide a more exciting and detailed description of the item. Obviously, you want to experiment with lower starting and Buy It Now pricing to attract more bidders. Also, take some time to research similar items to try and get a better sense of why your item didn't sell.


If your have more than one of your item, or if your high bidder fails to pay, you can make a second chance offer through your My eBay tab. This allows you to select one or more of your underbidders from your auction and make them a second chance offer. Essentially, you set up a private auction between them and you at the price they bid on their item. Once you decide on the duration -- one, three, five, or seven days -- they get an e-mail notifying no·ti·fy  
tr.v. no·ti·fied, no·ti·fy·ing, no·ti·fies
1. To give notice to; inform: notified the citizens of the curfew by posting signs.

 them of the auction. This is an efficient way to sell your inventory because all you pay is the final value fee and PayPal fees (if that is the payment method you use).


Unpaid Items

Unfortunately, this does happen on eBay. Sometimes, after you have invoiced your winning bidder, you do not receive payment or hear anything from them. If you haven't heard anything in a few days, send them an e-mail and politely po·lite  
adj. po·lit·er, po·lit·est
1. Marked by or showing consideration for others, tact, and observance of accepted social usage.

2. Refined; elegant: polite society.
 remind them they need to pay for the item they won -- always give your buyers the benefit of the doubt. Some people travel and do not get to check their e-mail; some people just don't check their e-mail regularly. If you still haven't heard anything in a few more days, send them another polite e-mail and inform them that if they do not pay you within a stated time period, you will turn in their name to eBay as a UPI UPI
United Press International
. This allows you to get your final value fees credited back to you.


When a user has a UPI filed against them, they get a reminder every time they log in to eBay. After they receive three UPIs, they get kicked off eBay. Having clear payment terms and shipping costs in your auctions helps to prevent these situations.


eBay No-Nos

The following are rules that can get your auction shut down and possibly your User ID suspended sus·pend  
v. sus·pend·ed, sus·pend·ing, sus·pends
1. To bar for a period from a privilege, office, or position, usually as a punishment: suspend a student from school.
, so pay close attention to this section!

  1. Shill shill   Slang
    One who poses as a satisfied customer or an enthusiastic gambler to dupe bystanders into participating in a swindle.

    v. shilled, shill·ing, shills

     bids: These are bids placed to deliberately increase the price of an item. You should not ask your employees, family members, friends, or anyone you live with to bid on your item. This is actually considered a federal crime and the consequences can be severe if eBay catches you doing this.
  2. Circumventing eBay fees: Always remember that eBay is a business; the company makes its money from the fees it charges members to list their items. Consequently, eBay takes a very dim view of members who try to avoid those fees. The following are examples of trying to prevent paying the fee:

·        Selling an item to an underbidder (outside of a second chance offer)

·        Linking to off-eBay sites to solicit sales, trades, etc.

·        Soliciting sales outside of eBay in your auction description

All of these are against the rules at eBay.
  1. Keyword spamming See spam.

    spamming - spam
    : This refers to placing words in your auction titles that have nothing to do with what you are actually selling. For example, if you are selling shoes, you cannot simply put the brand name Nike in your title to try to get people to click on your auction.
  2. Selling an item that breaks copyrights: It's against the rules to imply that an item closely resembles an expensive trademark brand; for example, you cannot sell "designer-like" items. The designer owns the rights to that item and any substitutes violate the law.
  3. Passing fees along to buyers: In your auction terms, you cannot make statements like this one: "Add $1.50 to cover eBay and PayPal fees." As the seller, you're expected to cover those costs.
  4. Choices: You cannot sell more than one similar item in an auction and allow the buyer to make a choice. For example, if you were selling shoes, you cannot state: "Comes in brown, blue, or black -- indicate color choice when checking out." This is giving the buyer a choice of color not of the white race; - commonly meaning, esp. in the United States, of negro blood, pure or mixed.

    See also: Color
    . eBay wants you to have three different auctions, one for each color.


Fraud Protection

Although eBay is a safe trading place, in general, here are some common-sense steps you can take to help protect yourself from fraud:

·        Always send your packages with tracking information and save proof of shipping. In order to qualify for PayPal's Seller Protection Policy, you must do this.

·        Block suspicious buyers from bidding. Read about how to do this in eBay Help under the Managing Bidders and Buyers topic.

·        Report any suspicious activity to eBay through the security link at the bottom of every page on eBay.

·        Do not ship until funds have cleared the bank. If you accept personal checks, be sure to state in your auction terms that you will not ship until 10 to 15 business days after receiving payment. This is to allow plenty of time for the check to clear. 

Spoof e-mails are a huge problem for eBay, PayPal, and the Internet community at large. These are e-mails that appear to come from some legitimate company that you may or may not do business with. They're called spoof e-mails because they're not real -- though some of them are very realistic looking. The purpose of these e-mails is to try to persuade you to provide your user ID and password so someone can hijack your account. The e-mails often state that there is something wrong with your account and you need to click on a link to log in and clear up the problem. The trick to these e-mails is that the link they provide goes to a bogus bo·gus  
Counterfeit or fake; not genuine: bogus money; bogus tasks.

[From obsolete bogus, a device for making counterfeit money.
 Web site. Once you login Signing in and gaining access to a network server, Web server or other computer system. The process (the noun) is a "login" or "logon," while the act of doing it (the verb) is to "log in" or to "log on.  to that bogus account, they get your user ID and password -- and in some cases, your credit card information.


To separate real e-mails from spoofs, always scan these elements of any e-mail that claims to be from eBay or PayPal:

·        Greeting Greeting is a way for humans[1] to intentionally communicate awareness of each other's presence, to show attention to, and/or to affirm or suggest a type of relationship or social status between individuals or groups of people coming in contact with : E-mails from PayPal and eBay will address you by your first and last name or the business name associated with your PayPal or eBay account. Fraudulent The description of a willful act commenced with the Specific Intent to deceive or cheat, in order to cause some financial detriment to another and to engender personal financial gain.  e-mails often include the salutation "Dear PayPal User" or "Dear eBay Member."

·        E-mail attachments A file that rides along with an e-mail message. The attached file can be of any type. E-mail programs make it easy to attach a file. For example, in Eudora, all you do is select Attach from the Message menu, browse through the folder hierarchy to find the file you want and then double : PayPal or eBay e-mails will never ask you to download To receive a file transmitted over a network. In any communications session, "download" means receive, and "upload" means send. The download/upload often implies a big/little scenario, in which data is being downloaded from the "big" server into the "little" user's computer.  an attachment or a software program. Attachments contained in fraudulent e-mails often contain viruses that may harm your computer or compromise your PayPal or eBay account.

·        Requests for personal information: If eBay or PayPal requires information from you, they will notify you in an e-mail and request that you enter the information only after you have safely and securely logged in to your PayPal or eBay account. Fraudulent e-mails will often request details such as your full name, account password, credit card number, bank account, PIN number, Social Security number, or mother's maiden name maiden name
A woman's family name before she is married. Used of a surname that is replaced by a woman when she marries. Also called birth name.

If you think that you have received a fraudulent e-mail or been lured to a fake Web site), please forward the e-mail or the URL URL
 in full Uniform Resource Locator

Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program.
 address to or and then delete To remove an item of data from a file or to remove a file from the disk. See file wipe, trash and undelete.

1. (operating system) delete - (Or "erase") To make a file inaccessible.
 the e-mail from your mailbox A simulated mailbox in the computer that holds e-mail messages. Mailboxes are stored on disk as a file of messages, a database of messages or as an individual file for each message. The standard mailboxes are usually In, Out, Trash and Junk (Spam). . Never click any links or attachments in a suspicious e-mail.

If you some reason, you believe there is a true problem with your eBay or PayPal account, the safest thing to do is open up a new Internet See Web 2.0 and Internet2.  browser browser

Software that allows a computer user to find and view information on the Internet. The first text-based browser for the World Wide Web became available in 1991; Web use expanded rapidly after the release in 1993 of a browser called Mosaic, which used
 and login to your eBay or PayPal account. If a problem exists, you will be told about it there.

If for some reason, you fall for one of these spoofs -- it's easy to do -- immediately notify eBay or PayPal (or the company that was being spoofed) and change all your passwords.


eBay also has a feature called My Messages. Any message they send you will also go to your internal message service within eBay. You know the e-mail is legitimate if you see it in your regular e-mail as well as your My Messages area within eBay.
Copyright 2007 eSchool - Small Business
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Author:eSchool, Inc.
Publication:eSchool - Small Business
Date:Sep 7, 2007
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