Get Your Engines Started for ''Test Drive Wednesdays''.PHOENIX -- Clear Channel (NYSE NYSE See: New York Stock Exchange :CCU CCU abbr. 1. coronary care unit 2. critical care unit CCU critical care unit. CCU Critical care unit, see there ): --Clear Channel Radio's New Marketing Campaign Brings the Test Drive Experience On-Air and Online, Driving Listeners to Dealerships Clear Channel Radio today announced a new marketing campaign called "Test Drive Wednesdays" designed to assist buyers in their next automotive purchase. The campaign kicks off in Phoenix with both online and on-air components encouraging test drivers to visit a local Buick/Pontiac/GMC Dealer Group, and to record their experiences. "With consumers buying habits continually evolving, Clear Channel Radio continues to present innovative concepts to advertisers," said Joe Puglise, Market Manager of Clear Channel Radio Phoenix. "We are capturing listeners on-air and online, and getting them behind the wheel of some exciting new models available from our automotive customer." Driving excitement Each week, 8-12 listeners of Clear Channel Radio's eight stations in Phoenix are selected to test drive new vehicles accompanied by an on-air station personality and a producer who record the experience. Listeners can then hear this feedback on the radio, or they can access it online on Clear Channel Radio station Web sites accompanied by dealer-specific links. The reviews provided through Clear Channel Radio's dual-distribution platforms generate both interest and information of value to listeners and advertisers. "We are excited to be partnering with Clear Channel Radio and its Online unit on this unique advertising campaign," said Chuck MacGregor, Buick/Pontiac/GMC Zone Manager. "The initial response to 'Test Drive Wednesdays' has been impressive and has given us a new and progressive way to connect with consumers," added Henry Brown, Dealer, Henry Brown Buick Pontiac-GMC, Mesa, Arizona Mesa is a city in Maricopa County, Arizona and part of the Phoenix-Mesa-Scottsdale Metropolitan Area. It is the third-largest city in Arizona, after Phoenix and Tucson. Mesa is one of the United States' fastest-growing cities, and currently ranks as the 38th-largest. . With almost half of car purchases occurring over the weekend, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Capgemini Cars Online statistics from May 2006, "Test Drive Wednesdays" reaches consumers mid-week, the pivotal point in their online search for a new vehicle. "Test Drive Wednesdays" can be heard on all Clear Channel Phoenix stations including, KESZ-FM, KFYI-AM, KNIX-FM, KMXP-FM, KOYT-FM, KOY-AM, KZZP-FM and KGME-AM. A "Test Drive Wednesday" review can be heard online at http://www.kez999.com/cc-common/testdrive/index.html. About Clear Channel Radio Clear Channel Radio is a leading radio company focused on serving local communities across the U.S. with more than 110 million listeners choosing Clear Channel Radio programming each week. The company's content can be heard on AM/FM AM/FM Amplitude Modulation / Frequency Modulation AM/FM Auto-Mapping/Facilities Management stations, HD digital radio channels, on the Internet, via iPods, through Motorola's iRadio cell-phone service, and via mobile-navigation devices from Cobra, Garmin, Kenwood and others. The company's operations include radio broadcasting The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , syndication See syndication format. and independent media representation. Clear Channel Radio is a division of Clear Channel Communications Not to be confused with clear channel radio stations, which are AM radio stations with certain technical parameters. Clear Channel Communications (NYSE: CCU) is a media conglomerate company based in the United States. , Inc. (NYSE:CCU), a leading global media and entertainment company. More information on the company can be found at www.clearchannel.com. Certain statements in this release constitute "forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. " within the meaning of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. |
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