Get Lucky! BlueLight.com Launches Lotto On Shopping Site; Highest-Ranked Lotto Comes to BlueLight.com, Rewards Customers.Business/High-Tech Editors SAN FRANCISCO--(BUSINESS WIRE)--Nov. 9, 2000 Log on, pick your numbers and win! BlueLight.com(TM) and PlasmaNet, Inc, the owner and operator of FreeLotto.com, the PC Data Online No. 1 rated sweepstakes site, announced today the launch of BlueLight Lotto at www.bluelight.com. By simply picking six numbers on the site, BlueLight Lotto users have the chance to win prizes of up to $100,000 every day. Future BlueLight Lotto prizes could reach as high as $1,000,000. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Forrester Research Forrester Research is an independent technology and market research company that provides its clients with advice about technology's impact on business and consumers. Corporate facts
"BlueLight Lotto is just one of the many benefits we are offering BlueLight.com customers, giving them another reason to visit our site every day, not just resulting in increased visitors, but increased sales as well," said Mark H. Goldstein, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of BlueLight.com. "With more than 11 million registered users, FreeLotto is the premier lotto site on the Internet and a perfect partner for BlueLight.com." "Through this partnership, we are expanding the reach of our FreeLotto product, while providing BlueLight.com compelling content to keep current and new BlueLight.com consumers coming back time and time again," said Kevin Aronin, chairman and CEO of PlasmaNet, Inc. BlueLight Lotto will be accessible through www.bluelight.com and www.freelotto.com, as well as through BlueLight.com's Totally Free Internet Service. The game will be promoted across multiple online and offline channels, including banner advertising Banner Advertising A common form of advertising on the internet. The banner is an advertisement of 460x68 pixels, usually placed at the top of the page Notes: For an example, just look at the top of a page on almost any popular web site. , direct email and the Kmart Sunday advertising circular which reaches over 72 million households a week. In addition to BlueLight Lotto, consumers who visit the BlueLight.com shopping site will experience a site designed to make shopping on the Internet as easy as a walk to your neighborhood Kmart store. Consumers are able to shop for hundreds of thousands of products including apparel, home electronics, housewares house·wares pl.n. Cooking utensils, dishes, and other small articles used in a household, especially in the kitchen. , toys, sporting goods and Kmart's popular Martha Stewart Everyday(R) brand of home, garden and baby products. About BlueLight.com Based in San Francisco, BlueLight.com is an independent company formed to leverage the substantial assets of Kmart Corporation, the nation's second-largest discount retailer. As Kmart's e-commerce channel, BlueLight's goal is to meet the online shopping needs of the more than 30 million Americans who visit a Kmart retail location each week, turning those consumers into BlueLight customers by offering "Great Brands at BlueLight Prices." BlueLight's shopping site (www.bluelight.com) features thousands of products across multiple categories, including Martha Stewart Everyday(R) and other nationally recognized brands. BlueLight.com's Totally Free Internet Service, powered by Spinway, Inc., is the fastest growing Internet service in U.S. history with more than five million subscribers after just 11 months. BlueLight.com was formed in 1999 by Kmart Corporation (NYSE NYSE See: New York Stock Exchange : KM) and SOFTBANK Venture Capital with investments by Martha Stewart Living Omnimedia Martha Stewart Living Omnimedia Inc. (MSLO, NYSE: MSO) is publishing and content provider founded by Martha Stewart. The Company's business activities center around the domestic arts. In 2005 MSLO reported revenues of US$209.5 million compared to US$187. , Inc. (NYSE: MSO (1) (Multiple System Operator) Typically refers to a cable TV organization that owns more than one cable system, but it may refer to an operator of only one system. ). For more information visit www.bluelight.com. About PlasmaNet, Inc. PlasmaNet's FreeLotto website has grown to be a top 50 site on both PCDataOnline and MediaMetrix audience measurement reports. New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of based PlasmaNet is a leading online database marketing company, providing targeted advertising and marketing services. |
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