Get Key Insights into the Importance of Brand, Brand Publicity, Brand Choice and Protection of Brand.

DUBLIN, Ireland -- Research and Markets (http://www.researchandmarkets.com/reports/c26324) has announced the addition of E-Learning Course - Marketing and Customer Focus to their offering.

Understand why corporations and companies must structure their processes such as design, production, sales and after-sales services to focus on the needs of the customer. This E-Learning Course on Marketing and Customer Focus provides participants with an understanding of the importance of brand, brand publicity, brand choice and protection of brand.

The following questions are addressed:

Customer Satisfaction

-- Who is the customer and what are the customer/market needs?

-- The place of customer satisfaction in Total Quality

-- The factors and processes that make up customer satisfaction

-- The measurement and evaluation of customer satisfaction

-- Complaint management

-- Company policies and strategies

Creating Brands

-- What is a brand?

-- The functions of brand

-- Brand as an economic value

-- Brand Awareness

-- Brand benefits

-- Brand choice

-- The methods of brand choice

-- Where is brand created in the chain of production-marketing-sales?

-- Why do companies make efforts to create brands?

-- How is a brand created?

-- Registering the brand -- protection of brand

For more information visit http://www.researchandmarkets.com/reports/c26324