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Get Connected to ``The Girl Next Door'' via Fox's Innovative Wireless Campaign.


Entertainment Editors

LOS ANGELES--(BUSINESS WIRE)--March 19, 2004

Twentieth Century Fox is connecting Verizon Wireless Cellco Partnership, doing business as Verizon Wireless, owns and operates the second largest wireless telecommunications network in the United States, based on total wireless customers. , Cingular, AT&T Wireless, Nextel and T-Mobile customers to Regency Enterprises' new motion picture THE GIRL NEXT DOOR, via an innovative global campaign that introduces several new promotional components to the ever-expanding wireless scene -- including special downloadable content, invitations to advance screenings, sweepstakes and text based-games.

Unlike many wireless campaigns, Fox's THE GIRL NEXT DOOR efforts will span all the major carriers via the Universal Short Code 20369 (20FOX). By texting in "GIRL" to 20369, wireless customers will be connected to downloadable wallpaper wallpaper was used in Europe in the 16th and 17th cent. as an inexpensive substitute for costly hangings. The French developed marbled papers, introduced from the East via Italy and used at first for box coverings, into larger sheets for wall coverings and also made  and audio tones, including exclusive signature lines from the film.

For the first time ever, when wireless customers "text in" they'll receive back information about advance screenings and choices of dates and locales. They'll also have the opportunity to enter a sweepstakes, with the grand prize being THE GIRL NEXT DOOR star Elisha Cuthbert Elisha Ann Cuthbert (born November 30, 1982) is a Canadian actress. Born in Calgary, Alberta, Canada, Cuthbert is known as the former co-host of the Canadian children's television series, Popular Mechanics for Kids  recording a personalized per·son·al·ize  
tr.v. per·son·al·ized, per·son·al·iz·ing, per·son·al·iz·es
1. To take (a general remark or characterization) in a personal manner.

2. To attribute human or personal qualities to; personify.
 outgoing message for your wireless phone.

In addition, Fox will offer two THE GIRL NEXT DOOR wireless text message games: "The Hot or Not Quiz" and a Virtual Flirt Game. Viewers can play by texting the word "Hot" or "Flirt" to 20369.

THE GIRL NEXT DOOR, from Regency Enterprises Regency Enterprises is a Los Angeles-based motion picture and television production company formed by Arnon Milchan and Joseph P. Grace. It was founded in 1982 as Embassy International Pictures , introduces us to 18-year-old Matthew Kidman (Emile Hirsch), a straight-arrow over-achiever who has never really lived life, until he falls for his new neighbor, the beautiful and seemingly seem·ing  
adj.
Apparent; ostensible.

n.
Outward appearance; semblance.



seeming·ly adv.
 innocent Danielle (Elisha Cuthbert). When Matthew discovers this perfect "girl next door" is a one-time porn star, his sheltered existence begins to spin out of control. Ultimately, Danielle helps Matthew emerge from his shell and discover that sometimes you have to risk everything for the person you love -- as he helps her rediscover Re`dis`cov´er   

v. t. 1. To discover again.

Verb 1. rediscover - discover again; "I rediscovered the books that I enjoyed as a child"
 her innocence.

Twentieth Century Fox releases THE GIRL NEXT DOOR nationwide on April 9.

Twentieth Century Fox is a unit of Fox Filmed Entertainment, a unit of Fox Entertainment Group.
COPYRIGHT 2004 Business Wire
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Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Mar 19, 2004
Words:316
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