Get Charter. Get Hooked; Charter Taps McCann Worldgroup for Consumer Campaign Featuring Dan Aykroyd.To download high-resolution, print-ready JPEG JPEG in full Joint Photographic Experts Group Standard computer file format for storing graphic images in a compressed form for general use. JPEG images are compressed using a mathematical algorithm. images, click on the thumbnail image above. WARNING: these images are very large (800K+) Click here for caption Business Editors MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4552348 ST. LOUIS--(BUSINESS WIRE)--Jan. 19, 2004 "Get Charter. Get Hooked" is the theme of a major new two-pronged campaign for Charter Communications Charter Communications NASDAQ: CHTR is an American company providing cable television, high-speed Internet, and telephone services to more than 5.7 million customers in 29 states. It is the third-largest publicly traded cable operator in the U.S. , Inc. (Nasdaq: CHTR CHTR Charter CHTR Canadian High Temperature Research ), the nation's third largest broadband communications company Communications Company is a communications unit of the United States Marine Corps. They are part of Combat Logistics Regiment 37 , 3rd Marine Logistics Group (3MLG) and III Marine Expeditionary Force (III MEF). The unit is based out of the Marine Corps Base Camp Smedley D. . The campaign was created by McCann Worldgroup, Charter's new marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales agency. The first component of the campaign broke over the year-end holidays; the second, starring actor/comedian/musician Dan Aykroyd Daniel Edward Aykroyd CM (born July 1, 1952) is an Academy Award-nominated and Emmy Award-winning Canadian/American comedian, actor, screenwriter, and musician. He was an original cast member of Saturday Night Live , breaks today. The first part of the campaign focuses on specific Charter products -- including HDTV (High Definition TV) A set of digital television (DTV) standards that offer the highest resolution and sharpest picture. Although some HDTV sets are available in standard (rather square) screen sizes, the overwhelming majority of sets are wide screen, which eliminates , Video on Demand and High Speed Internet, -- and celebrates the love people have for television, movies, sports and the internet. Each commercial ends with a toll-free number to call to "Get Charter. Get Hooked". The advertising is supported by an extensive schedule in local markets, with spot broadcast, print and on local cable. In the advertising that stars Dan Aykroyd, comprised initially of three 30-second spots, he appears as the leader of Charter's "Dish Intervention Team." Aykroyd drops by the homes of satellite dish satellite dish n. A dish antenna used to receive and transmit signals relayed by satellite. satellite dish A parabolic antenna used to receive signals relayed by satellite. customers and counsels them on the advantages of Charter's Digital TV or High Speed Internet service. The spots end with the 1-888-GET CHARTER toll-free number and Aykroyd's tongue-in-cheek observation that, "The Dish is the disease. We're the cure." One of the new Aykroyd spots opens on a Charter-painted Hummer in the driveway of a home. As the camera pans into the house, Aykroyd can be seen holding a cable box, talking to a man surrounded by such entertainment fads as quadraphonic quad·ra·phon·ic also quad·ri·phon·ic adj. Of or for a four-channel sound system in which speakers are positioned at all four corners of the listening space, reproducing signals that are independent of each other. stereo, laserdiscs, a betamax... and the dish. Says Aykroyd, "I think there's a rift in the very fabric of time itself." Suggesting that it's time to enter the 21st century, he offers a Charter Digital TV Box. In another spot, Aykroyd comes to the aid of a mother whose daughter he diagnoses as having "total protonic shutdown" waiting for an internet connection; and in a third he offers friendly advice to a homeowner about the hidden costs of a "free" satellite tv offer. The "hidden costs" spot is the first of the series to debut; the others will break in February. In awarding the campaign to a new agency, Greg Field, Charter's Vice President Branding & Creative Services said: "We selected McCann Worldgroup based on their strategic and creative power, and because they have the resources to seamlessly deliver marketing communications that will both build our brand and drive demand. "Our goal was to launch a branding campaign that promotes both our advanced services and Charter's advantages over satellite in a humorous yet aggressive manner. The McCann spots fully capture that objective." A photo from one of the Aykroyd spots is attached. For a videotape of the spots, please contact Dave Mack at 303-323-1392. About Charter Communications Charter Communications, A Wired World Company(TM), is the nation's third-largest broadband communications company. Charter provides a full range of advanced broadband services to the home, including cable television on an advanced digital video programming platform via Charter Digital(R) and Charter High-Speed Internet Service(R). Commercial high-speed data, video and Internet solutions are provided under the Charter Business Networks(R) brand. Advertising sales and production services are sold under the Charter Media(R) brand. More information about Charter can be found at www.charter.com. About McCann Worldgroup McCann WorldGroup, one of the world's largest marketing communications companies, is comprised of a portfolio of specialized marketing communications companies, including McCann Erickson (advertising); MRM MRM Marketing Resource Management MRM Mobile Resource Management MRM Metabolic Response Modifiers MRM Multiple Reaction Monitoring (mass spectrometry) MRM Mormonism Research Ministry MRM Mechanically Recovered Meat Partners (direct/customer relationship management; on-line marketing communications through Zentropy); Momentum Worldwide (event marketing/sales promotion); and Torre Lazur McCann Healthcare Worldwide. In addition, WorldGroup is allied with Weber Shandwick (public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most ) and FutureBrand (brand equity consulting/design) through its parent, The Interpublic Group of Companies This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. . MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=4552348 |
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