Gerson appointed to new Washington Public Policy Post.

WASHINGTON--(BUSINESS WIRE)--Oct. 10, 1995--Seagram today announced the appointment of Matthew T. Gerson as Vice President - Public Policy, MCA/Universal, effective Oct. 23, 1995.

Gerson will be joining the Washington office of Seagram, MCA's parent company. He will report to William P. Roesing, Vice President - Public Policy at Seagram, and will work closely with Robert Hadl, Senior Vice President and General Counsel, George Smith, Vice President and General Tax Counsel, and other members of the senior management team at MCA/Universal.

This marks the first time that MCA will have a Washington, D.C.- based executive. Gerson will be responsible for U.S. public policy matters involving Universal Studios, MCA Records, book publishing, theme parks and the company's other entertainment and communications interests.

In making the announcement, Roesing said, "Matt brings to MCA the kind of experience we need to face the legal and regulatory challenges that entertainment companies will face in the years ahead. He is highly regarded throughout the industry for being an able advocate who exercises sound judgment. His outstanding work with Jack Valenti over the past seven years has prepared him to become a key part of our team."

Gerson commented, "MPAA provided me with a unique opportunity to study the legal and public policy issues confronting the entertainment industries, and I could not have had a better mentor than Jack Valenti. I am delighted to be joining the MCA team at Seagram and look forward to doing my part to help grow MCA into the premiere global entertainment company."

Robert Hadl, Senior Vice President and General Counsel, MCA INC. stated, "Matt's counsel and leadership have been a great benefit to the film industry and to the Washington policy makers who work to protect America's creative community. He brings to Seagram a thorough understanding of the entertainment business as well as the multifaceted aspects of government relations in Washington."

Gerson has been Vice President, Congressional Affairs for the Motion Picture Association since January 1989. Jack Valenti, President and Chief Executive Officer of MPAA said, "Universal's made a smart move. Matt's a first-class professional who's been a superb advocate for our industry. He brings sound judgment, intelligence, creativity and good humor to his duties. While MPAA and the studios will miss his work, we are all pleased that he will still be part of the family."

Prior to joining MPAA, Gerson spent four years as an attorney for the U.S. Senate Judiciary Committee under Senator Charles Mc Mathias (R-Maryland) and then under Senator Patrick J. Leahy (D-Vermont). He specialized in copyright, communications, international trade and First Amendment law.

Gerson did his undergraduate work at Tufts University and earned his law degree at the Georgetown University Law Center. He is married to Susan Kaplan and they have one daughter.

The Seagram Company Ltd. operates two core, global businesses: beverages and entertainment/communications. Seagram's distilled spirits, wines, fruit juices, coolers and mixers are sold in more than 150 countries and territories. Seagram's entertainment/communications company, MCA INC., makes motion pictures, television and home video products; publishes books, produces recorded music and operates theme parks. Headquartered in Montreal, Seagram, together with its interest in MCA INC., employs 30,000 people worldwide and generated 1994 pro- forma revenues of over $11 billion.

CONTACT: The Seagram Co. Ltd.

Chris Tofalli, 212/572-1118

or

Deborah Rosen, 310/829-5609