Germany's Leading Pay-TV Operator Premiere Adopts Macrovision to Protect Pay-Per-View Movies.Entertainment Editors LONDON--(BUSINESS WIRE)--Dec. 8, 2003 Macrovision Corporation (Nasdaq: MVSN MVSN Milizia Volontaria per la Sicurezza Nazionale (Italy) ), leading provider of copy protection and digital rights management technologies today announced that it will provide Premiere Fernsehen GmbH & Co. KG ("Premiere"), Germany's primary pay-TV operator with video copy protection on all its pay-per-view movie channels. Premiere's pay-per-view offerings, shown on PREMIERE DIREKT, include exclusive films that subscribers can order around the clock on a once-off basis, with Hollywood blockbusters shown up to 18 months prior to their free-TV screening. Subscribers can choose among some 30 films a month on three different channels. In choosing Macrovision, Premiere has followed recommendations of the licensing movie companies to protect their intellectual property. The scale of this multi-year contract represents a major step forward for Macrovision(R) in the European TV market. Speaking on behalf of Macrovision, Martin Brooker, Director of EMEA (Europe, Middle East, Africa) Refers to that region of the world. For example, one might see products packaged differently for the UK, EMEA and Asia Pacific markets. Sales stated, "We are delighted that we have been able to win one of Europe's major TV Broadcasters. The multi-year agreement reflects a major commitment from both parties to work together as this dynamic market sector grows." While Macrovision already has considerable presence in the pay-TV marketplace, this contract is particularly significant because of the scale of the German pay-TV market within Europe. Macrovision's technology enables consumers to view programs but prevents unauthorized recording of copy-protected content via videocassette recorders videocassette recorder (VCR), device that can record television programs or the images from a video camera on magnetic tape (see tape recorder); it can also play prerecorded tapes. , hard drive recorders (DVRs), DVD recorders (1) A recordable or rewritable DVD drive that is connected to the computer. It may be an internal or external device. See DVD drives, DVD-R, DVD-RW, DVD+R and DVD+RW. (2) and compliant home media center PCs. It is a market proven, highly effective system for protecting digital content. Macrovision's copy protection is widely deployed worldwide in digital set-top boxes, as well as in almost all consumer electronic devices for video playback. In addition to its technical effectiveness and widespread hardware compliance programs, Macrovision's technology is supported by law under the auspices of the recently introduced European Copyright Directive, as copy protection circumvention devices or technology are illegal under the law. About Macrovision Macrovision develops and markets digital rights management ("DRM (1) (Digital Radio Mondiale) A digital audio broadcasting (DAB) system for AM radio in Europe. See HD Radio. (2) (Digital Rights M "), copy protection and electronic licence management technologies for the video, music and software markets. For the past 15 years, Macrovision has been the trusted partner in copy protection and rights management for the entertainment industry. Macrovision has worked in partnership with the leading content companies and consumer electronics and PC manufacturers worldwide to develop and deploy technologies that serve the interests of both the rights holders and consumers, delivering solutions which provide an optimum balance between effectiveness and playability. Macrovision's copy protection and rights management technologies have been utilized on over 110 million digital set-top boxes and over 6 billion CDs, DVDs and VHS (Video Home System) A half-inch, analog videocassette recorder (VCR) format introduced by JVC in 1976 to compete with Sony's Betamax, introduced a year earlier. cassettes. Macrovision has its corporate headquarters in Santa Clara, California Santa Clara, California (IPA: /ˌsæntəˈklærə/) , founded in 1777 and incorporated in 1852, is a city in Santa Clara County, in the U.S. state of California. , with international offices in London, Frankfurt, Tel Aviv Tel Aviv (tĕl əvēv`), city (1994 pop. 355,200), W central Israel, on the Mediterranean Sea. Oficially named Tel Aviv–Jaffa, it is Israel's commercial, financial, communications, and cultural center and the core of its largest , Tokyo, Hong Kong Hong Kong (hŏng kŏng), Mandarin Xianggang, special administrative region of China, formerly a British crown colony (2005 est. pop. 6,899,000), land area 422 sq mi (1,092 sq km), adjacent to Guangdong prov. , Taipei and Seoul. Macrovision can be found on the Internet at www.macrovision.com Macrovision is a registered trademark of Macrovision Corporation. About Premiere Premiere is the leading pay-TV operator in Germany and Austria. Currently, a total of over seven million viewers in over 2.8 million households receive Germany's finest television. As an independent media group, Premiere sees itself as the third force in German commercial television, along with the two other major broadcasters. The shareholders of the pay-TV operator are the Permira investment group (54.76 %), Premiere's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Dr. Georg Kofler (20.46 %), the Bayerische Landesbank and the HypoVereinsbank (10.0 % each), the Bank fur Arbeit und Wirtschaft from Austria (BAWAG BAWAG Bank für Arbeit und Wirtschaft (Austria) 3.5 %) as well as the two Premiere management board members Michael Bornicke and Hans Seger (0.64 % each). The headquarters of the company, which employs some 1,900 people, are located in Munich, Germany. |
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