German Consumers Prefer to Use Payment Mechanisms Other Than Cards.DUBLIN, Irleand -- Research and Markets (http://www.researchandmarkets.com/reports/c30381) has announced the addition of Payment Cards in Germany 2005 to their offering. Germany has one of the largest cards markets in Europe due to its high population. However, the market is relatively underdeveloped un·der·de·vel·oped adj. Not adequately or normally developed; immature. primarily due to cultural barriers. This briefing provides an overview of the current position of Germany in the cards market and analyses its substantial potential in the forthcoming years. Scope --The focus of the briefing is on consumer payment cards, as opposed to commercial products. --Data and analysis is provided on the following card types: debit cards debit card, card that allows the cost of goods or services that are purchased to be deducted directly from the purchaser's checking account. They can also be used at automated teller machines for withdrawing cash from the user's checking account. , deferred debit A monetary amount that is subtracted from an account balance. A debit from one account is a credit to another. See credit. / charge cards and credit cards. --The briefing parameters extend to card issuance only. Merchant acquiring and card processing are not covered not covered Health care adjective Referring to a procedure, test or other health service to which a policy holder or insurance beneficiary is not entitled under the terms of the policy or payment system–eg, Medicare. Cf Covered. . --Demographic and economic indicators Economic indicators The key statistics of the economy that reveal the direction the economy is heading in; for example, the unemployment rate and the inflation rate. are compared to other European countries. Highlights German consumers prefer to use payment mechanisms other than cards. In 2004 31% of the population used credit transfers while only 0.2% of the population used credit cards. The development of the cards market in Germany is lagging Lagging Strategy used by a firm to stall payments, normally in response to exchange rate projections. behind those of other European countries such as the UK and France. It has a comparatively poor acceptance network and there has traditionally been little product innovation. In order to be successful in the pay later card market, issuers need to market cards as standalone stand·a·lone adj. Self-contained and usually independently operating: a standalone computer terminal. products, as opposed to part of a current account package and push innovation to create a more dynamic market. Reasons to Read --Learn how the German consumer payment cards market has developed over the last five years. --Understand the recent developments in the market in terms of consolidation, new entrants and product innovations. --Find out Our opinion on the future growth rate of the cards market, looking at debit, deferred debit/charge and credit. For more information visit http://www.researchandmarkets.com/reports/c30381 |
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