Georgia Gulf Announces Royal Group Technologies Limited Name Change to Royal Group, Inc.Royal Group Adopts Five Divisional Brand Symbols ATLANTA -- Georgia Gulf Corporation This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. (NYSE NYSE See: New York Stock Exchange : GGC GGC Girl Guides of Canada GGC Greenwood Genetic Center (South Carolina) GGC Gwasanaeth Gwaed Cymru (Welsh Blood Service) GGC Generalized Goppa Code GGC Grosvenor Gallery Company ) today announced that recently acquired Royal Group Technologies Limited will change its name to Royal Group, Inc. The name change will occur on February 5, 2007. "We have simplified the name to make it more readily recognizable, as we continue a program aimed at building brand identity. The simplified name adds more emphasis to the fact that Royal is a Group, which we are increasingly bringing together to harness the strength of the entire organization, including its extensive product distribution network," commented Ed Schmitt, Chairman, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Georgia Gulf. Simultaneous with adoption of the new name, Royal Group has adopted five divisional brand symbols to accompany its numerous product brands in marketing communication materials. These divisional brand symbols embody the trademarked Royal crown symbol as well as the name Royal so all products are readily recognizable as Royal Group's. "This new brand architecture will be consistently used in marketing materials to help those who have had a positive experience with one of our products readily identify others that they can utilize. It will help us to build brand identity for our broad line of PVC PVC: see polyvinyl chloride. PVC in full polyvinyl chloride Synthetic resin, an organic polymer made by treating vinyl chloride monomers with a peroxide. building and home improvement products, and in turn help us to develop sales for Royal Group and its distributors," said Mr. Schmitt. "Great Ideas Taking Shape" will be the tag line tag line also tag·line n. 1. An ending line, as in a play or joke, that makes a point. 2. An often repeated phrase associated with an individual, organization, or commercial product; a slogan. Noun 1. accompanying the divisional brand symbols, highlighting that Royal Group strives to develop products that are innovative. "We want the industry to know that our strategic focus encompasses development of innovative, durable, low-maintenance, building, construction and home improvement products," noted Mr. Schmitt. Georgia Gulf announced its intention to acquire Royal Group on June 9, 2006, stating that the acquisition provides a growth platform, which leverages Georgia Gulf's chlorovinyls forward integration strategy. Through the acquisition, Georgia Gulf has become well positioned in the PVC building materials industry, with its advanced raw materials technologies available to assist Royal Group with new product development initiatives. Royal Group's transition to its new brand architecture will occur during 2007. Royal Group Royal Group is a Georgia Gulf company. Georgia Gulf Corporation is a leading, integrated North American North American named after North America. North American blastomycosis see North American blastomycosis. North American cattle tick see boophilusannulatus. manufacturer of commodity chemicals, polymers and vinyl-based building and home improvement products. The Company's chemical and polymer product lines include chlorovinyls and aromatics. Georgia Gulf's vinyl-based building and home improvement products, marketed under Royal Group's brands, include window profiles, siding, pipe and fittings, mouldings, decking, fencing, railing, and window coverings. Georgia Gulf, headquartered in Atlanta, Georgia, has nearly 50 manufacturing facilities in North America to provide industry-leading service to customers. This news release contains forward-looking statements subject to the "safe harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. " provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995. These forward-looking statements are based on management's assumptions regarding business conditions, and actual results may be materially different. Risks and uncertainties inherent in these assumptions include, but are not limited to difficulties in integrating the recently acquired business of Royal Group Technologies, uncertainties relating to Royal Group's business and liabilities, uncertainties following completion of the acquisition regarding operating efficiencies and competitive conditions, future global economic conditions, economic conditions in the industries to which our products are sold, industry production capacity, raw materials and energy costs and other factors discussed in the Securities and Exchange Commission filings of Georgia Gulf Corporation, including our annual report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the year ended December 31, 2005, and our subsequent reports on Form 10-Q Form 10-Q See 10-Q. . |
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